According to Newton, what goes up, must come down. With over 10 years of steady economic growth behind us — following The Great Recession — many economists share their predictions of what lies ahead… namely a slowdown in economic growth. With the lowest unemployment rates in history coupled with strong consumer spending, businesses have invested in marketing. Recently, due to international uncertainty and political instability, the economy has wobbled. So it’s time to remind ourselves about following economic trends and more closely managing our marketing budgets. Because who knows what’s around the corner.
SEO Friendly Creating Content SEO writing is fundamental to building a website’s ranking with the various search engines like Google, Yahoo, and Bing. In general, writing for SEO is a complex and iterative process. By publishing relevant content, consistently over time, you build your business’ online visibility. If you’re new to SEO writing or just want […]
Finding quality creative commons images can be a challenge. If you’re adding new content frequently, you need a steady stream of pictures and artwork to make your words stand out on a page. In this post I’ll explain the different licensing types, a couple of free reliable sources, as well as some advice when using creative commons images for your website and/or blog.
More Crowdfunding Tips In yesterday’s post we shared Kickstarter project tips 1-7. These are the best practices of a successful crowdfunded projects. In this post we’ll share the final seven. Click to schedule a free 30-minute consultation » Kickstarter Projects Tips That Get the Green 8. An Organized & Designed Project Page Your Kickstarter project […]
According to their latest stats, as of November 3, 2014 Kickstarter has successfully funded over $1.3 billion to nearly 73,000 projects. Crowdfunding is now a viable way to get a new venture off the ground. Before you dream of raking in big bucks, there’s a lot of groundwork behind a successful Kickstarter campaign. The following are tips for planning, executing and concluding your crowdfunded project.
Today’s post is a little different from the kind of information we usually share about online marketing. Recently Massimo and I have been teaching a lot. Some of our students have been new entrepreneurs or professionals contemplating leaving corporate jobs to start their own consultancies. The following are pieces of advice and related resources. Click to schedule […]
Here’s Part 3 of our Email Marketing Best Practices series, the following are tips 9 through 12 that will help deliver results in your email marketing efforts. Miss the first two installments? Check out Part 1 or Part 2 for tips 1-8. Click for a free 30-minute consultation » 9. Before You Hit Send Ask a buddy […]
Building on Email Marketing Best Practices Part 1, here are tips 5-8 to make sure your email marketing efforts get the results your business needs. Click for a free 30-minute consultation » 5. A Little to Left Eye tracking studies found that people instinctively start reading from the upper left-hand side. They eye also spends the most time […]
One of the most cost efficient ways to follow up on your lead generation efforts is email marketing. You’ve met a hot prospect at a networking event, had a new lead downloaded a white paper from your website, or received a completed contact form asking for more information. Now it’s time to nurture that budding relationship. […]
For those who are responsible for their company’s website, here’s a great opportunity for some free Search Engine Optimization Training. I’ll be a speaker at the upcoming Silicon Valley Code Camp, October 8 & 9, located at the Foothill College in Los Altos. Code Camp is a free community event where developers learn from fellow developers, and we’re expecting […]