Decisions Made with Data.
Updated November 19, 2021
Snapshots What’s Popular The big G recently announced an update to their Google Trends platform. A tool which helps users see what is trending online, and dig a little bit further into why in what country and what related terms are being searched for. From the article announcing the update, it is clear that Google …
Updated April 26, 2022
Recent Launch of Video Chat for Android Last week Google Duo launched. Duo is Google’s attempt to break into the video chat market, that’s currently dominated by sapps like Skype and Apple’s FaceTime. The launch of Duo comes at an interesting time with the recent launch of Instagram Stories from Facebook. Much like Duo, Instagram …
Updated November 19, 2021
2-Day Hands-On Workshop It easy to advertise your business with AdWords. Unfortunately, we’ve found that many advertisers end up losing money rather than making it. Google makes it easy to set up online ads. But if you don’t know the ropes, it’s also easy to burn through your budget without results. Let’s review what we’ll cover …
Updated November 19, 2021
Destroying Deceptive Downloads Google’s war on keeping our browsers safe (Chrome) continues in 2016. Back in November, they announced that their Safe Browsing initiative — a project to protect searchers from deception tactics. Sites that use trickery to lure consumers into sharing personal information or unwittingly installing malware are now a target for Google. Their …
Updated April 26, 2022
Never Walk Home Alone Google Maps partnered with an app development company called Companion to help your walk home to be safer. We all know that feeling you sometimes get walking down a street alone at night. Something spooks you. A car backfiring, a dark parking garage, a person walking behind you on the sidewalk. …
Updated November 19, 2021
What’s Happened in Two Years? Back in 2014 we wrote a post about Wearable Technology, and where we saw the future going. Making predictions is tricky. Let’s have a look at what we said two years ago. While we’re at it, let’s make a new set of predictions… so we can laugth at those in …
Updated November 19, 2021
One-Third of Searches Are Related to Location Recently we posted about the Google Ads & Analytics Innovations Keynote, and Google’s switch in focus to micro-moments in a mobile-first world. Today we’re looking at some other changes that are going to be filtering through to the Google Ads network, as recently discussed by both Sridar Ramaswamy, Jerry Dischler and Brad …
Updated November 19, 2021
AdWords at Google I/O 2016 Mobile has changed everything. For a number of years people have been talking about when mobile will change things but, according to Sridar Ramaswamy SVP of Ads and Commerce when talking at the recent Google Ads & Analytics Innovations Keynote at Google IO, it already has. Let’s review the big announcements at …
Mobile, AdWords Headlines & Other Changes at Google IO 2016Read More
Updated November 19, 2021
Digital marketing (and SEO) moves at an alarming speed. There are new advances such as emerging technology, refinement of data collection, and organic search criteria… all affecting how users interact with their devices and find information. For website owners and entrepreneurs, many of 2016’s digital trends are all about catering to how your customers – or …
Updated November 19, 2021
Terminology to Describe an Attitude Connecting with your audience is a fundamental part of your digital marketing strategy. If you’re using traditional generational or demographic age ranges, you may be missing a whole segment of the population. How we interact with our electronics is significantly changing the interaction between buyers and brands. And those behavioral changes …
