Feb 22 Registration Date Announced Google I/O 2018 is coming soon to an amphitheatre near you (hopefully). If you’re going to be in the Mountain View area from May the 8th to the 10th then you can’t miss this year’s Google IO. Google’s developer-focused event promises to be bigger and better than ever before this year, so …
News & Events
In the last few weeks net neutrality has been in the news again. So we decided to revisit the topic and see what it means for small businesses. Before we get started, we acknowledge that this is a highly politicized topic. You may not agree with our opinion and that’s ok.
Back in July we spoke about fake news, and how or perhaps, if, Google was going to combat the problem. Since July the concept of fake news has snowballed and become a much bigger issue for companies like Google and Facebook. The logic used to curate your content is coming under more and more scrutiny. So let’s take another look at fake news.Back in July we spoke about fake news, and how or perhaps, if, Google was going to combat the problem. Since July the concept of fake news has snowballed and become a much bigger issue for companies like Google and Facebook. The logic used to curate your content is coming under more and more scrutiny. So let’s take another look at fake news.
You know not to leave your phone’s ringer on in the theater, but are you unintentionally phubbing (phone + snubbing) among friends? As mobile technology becomes more prevalent in our society, it becomes easier to commit a faux pas with your mobile device, annoying or insulting others around you. Since this technology is still relatively new, proper etiquette hasn’t caught up. Here are a few examples of bad mobile behavior that makes you stand out – and not in a good way!
For marketers, understanding the differences in generations is a key to communicating on a real level with your audience. You need to know where to find them, what they’re interested in, how to speak their language, and how to measure your brand’s effectiveness in reaching them. There’s plenty of material out there about reaching the Baby Boomers, Generation X, and even Millennials. There is far less concrete knowledge about the newest demographic commanding attention in the marketplace.
A recent study of content marketing showed that on social media around 5% of content attracts 90% of total digital engagement, so clearly we’re getting this wrong 95% of the time, with this statistic making the Pareto principle look efficient in comparison. This level of inefficiency isn’t sustainable for the social media networks. Eventually, users will get tired of scrolling through their endless Facebook feeds to find something interesting. So could this ‘throw it out and see what sticks’ method be refined with biometric marketing?
2016 was a volatile year for digital marketing, especially SEO. And 2017 has already had a tumultuous start. As mobile search matures and buying behaviors change, let’s examine a few digital trends that will shape the year.
In anticipation of Google splitting its index algorithm, we know that people are using their mobile devices more than ever. Stats point to mobile as the future. So how addicted are we to our smartphones and tablets?
The Future’s Here Already In a recent blog post, Aisling Finch, Google’s head of Marketing in Australia and New Zealand, laid out her vision for the future of entertainment. Running with the idea that video is growing in popularity (with people in Australia now watching over 3 hours of video content per day), she explains …
Do We Really Need Another App? I know what you’re thinking. You’re probably saying to yourself “just what I need… another messaging app.” Yup, having text messages, Whatsapp, Viber, Skype, Slack, Hipchat, Facebook Messenger, Hangouts and your phone carrier texting app isn’t enough. You really want to drain your phone’s battery by having another push …