Artificial intelligence is no longer just something you see in bad Sci-Fi movies. Machine learning and AI has crept into lots of things we use on a day to day basis. From smart refrigerators to your search engine, AI is helping to read a website, or order more milk. But now it’s started writing adverts too?
We are proud to announce that Clutch.co have named the Spectrum Group Online as one of the top San Francisco marketing agencies!
In recent years marketers have been privy to more and more of their customers’ information. Online marketing has helped marketers gather detailed personas of their potential buyers by collecting data from their online habits but as the recent reaction to the Facebook/ Cambridge Analytica fiasco is showing, tides may be changing. So will technologies like Blockchain, that are focused on online privacy, have a knock-on effect for marketers?
Feb 22 Registration Date Announced Google I/O 2018 is coming soon to an amphitheatre near you (hopefully). If you’re going to be in the Mountain View area from May the 8th to the 10th then you can’t miss this year’s Google IO. Google’s developer-focused event promises to be bigger and better than ever before this year, so […]
In the last few weeks net neutrality has been in the news again. So we decided to revisit the topic and see what it means for small businesses. Before we get started, we acknowledge that this is a highly politicized topic. You may not agree with our opinion and that’s ok.
The holiday season has begun. You’ve gotten through Thanksgiving, and it’s now that busy try-to-get-everything-done period before Christmas and New Year. You might be flat out with a Christmas rush or busy planning for next year. To make this busy period even worse (or better, depending on your perspective) you’re going to be taking time off in the middle of it. So, how do you get your holiday checklist ready to prepare for time off over the festive period?
Back in July we spoke about fake news, and how or perhaps, if, Google was going to combat the problem. Since July the concept of fake news has snowballed and become a much bigger issue for companies like Google and Facebook. The logic used to curate your content is coming under more and more scrutiny. So let’s take another look at fake news.Back in July we spoke about fake news, and how or perhaps, if, Google was going to combat the problem. Since July the concept of fake news has snowballed and become a much bigger issue for companies like Google and Facebook. The logic used to curate your content is coming under more and more scrutiny. So let’s take another look at fake news.
You know not to leave your phone’s ringer on in the theater, but are you unintentionally phubbing (phone + snubbing) among friends? As mobile technology becomes more prevalent in our society, it becomes easier to commit a faux pas with your mobile device, annoying or insulting others around you. Since this technology is still relatively new, proper etiquette hasn’t caught up. Here are a few examples of bad mobile behavior that makes you stand out – and not in a good way!
For marketers, understanding the differences in generations is a key to communicating on a real level with your audience. You need to know where to find them, what they’re interested in, how to speak their language, and how to measure your brand’s effectiveness in reaching them. There’s plenty of material out there about reaching the Baby Boomers, Generation X, and even Millennials. There is far less concrete knowledge about the newest demographic commanding attention in the marketplace.
2016 was a volatile year for digital marketing, especially SEO. And 2017 has already had a tumultuous start. As mobile search matures and buying behaviors change, let’s examine a few digital trends that will shape the year.