As with all digital marketing, if you’re not measuring what you do, you might as well not be doing it. With that in mind, Google has added some new reports to their underrated Search Console tool. The new reports allow you to see how well your website’s schema is working. Specifically focusing on if Google understands your website well enough to display Rich Results when someone searches for your site, and, if any videos you produce are being shown in the search listings.
We often tell our clients that privacy on the Web is an illusion. In a series of videos, DuckDuckGo (DDG) nips at Google’s Achilles’ heel: user data collection for ad targeting. They also paint Facebook with the same brush with their filtering tactics. DDG released a video on five reasons not to use Google; it reiterates many points we already know. What’s surprising is how Google responded.
As you may already know, when we build a WordPress website we like to build it on-top of a child theme. We think this makes the website more stable, safer and easier to maintain. Our theme of choice is Genesis. And we were excited to hear that they’ve just launched Genesis 3.1. Let’s explore what’s new with this robust theme.
Have you ever wondered exactly how well optimized your Google Shopping Ads are? If you have, you’re in luck as Google began testing Optimization Score with their Shopping Campaigns.
Artificial intelligence is no longer just something you see in bad Sci-Fi movies. Machine learning and AI has crept into lots of things we use on a day to day basis. From smart refrigerators to your search engine, AI is helping to read a website, or order more milk. But now it’s started writing adverts too?
We are proud to announce that Clutch.co have named the Spectrum Group Online as one of the top San Francisco marketing agencies!
In recent years marketers have been privy to more and more of their customers’ information. Online marketing has helped marketers gather detailed personas of their potential buyers by collecting data from their online habits but as the recent reaction to the Facebook/ Cambridge Analytica fiasco is showing, tides may be changing. So will technologies like Blockchain, that are focused on online privacy, have a knock-on effect for marketers?
Feb 22 Registration Date Announced Google I/O 2018 is coming soon to an amphitheatre near you (hopefully). If you’re going to be in the Mountain View area from May the 8th to the 10th then you can’t miss this year’s Google IO. Google’s developer-focused event promises to be bigger and better than ever before this year, so […]
In the last few weeks net neutrality has been in the news again. So we decided to revisit the topic and see what it means for small businesses. Before we get started, we acknowledge that this is a highly politicized topic. You may not agree with our opinion and that’s ok.
The holiday season has begun. You’ve gotten through Thanksgiving, and it’s now that busy try-to-get-everything-done period before Christmas and New Year. You might be flat out with a Christmas rush or busy planning for next year. To make this busy period even worse (or better, depending on your perspective) you’re going to be taking time off in the middle of it. So, how do you get your holiday checklist ready to prepare for time off over the festive period?