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You are here: Home / Archives for News & Events

News & Events

Introduction to Web Accessibility: Why, Types & ADA Compliance

Updated March 18, 2022

January 19, 2022 //  by Alyson Harrold//  Leave a Comment

As site owners working in tandem with web developers, your aim is to fulfill the requirements outlined by the ADA and ensure that all content is available to everyone — regardless of their abilities. This is a matter that will only become more important as time goes on.

Introduction to Web Accessibility: Why, Types & ADA ComplianceRead More

Category: News & Events

2022 Marketing Trends

Updated January 6, 2022

January 5, 2022 //  by Alyson Harrold//  Leave a Comment

2022 is a few days old. Many marketers are putting the finishing touches on this year’s marketing plans. Yet, if the last several years have taught us anything, marketers need to be flexible and nimble. To help you anticipate 2022’s marketing trends and changing buyer behaviors, we’ve summarized data from multiple research sources to help you plan, strategize, and thrive in the new year.

2022 Marketing TrendsRead More

Category: News & Events

COVID-19 Reopening Frequently Asked Questions

Updated June 11, 2021

June 11, 2021 //  by Alyson Harrold//  Leave a Comment

As more and more communities reopen, marketers are switching gears with regard to their marketing messages. Over the last year and a half, B2C and B2B buying behaviors shifted. Some businesses underwent dramatic digital transformations while others simply made adjustments. Regardless, we’ve all had to review our marketing through the lens of changing needs and attitudes. The following are answers to frequently asked questions now that we’re emerging from COVID-19 restrictions.

COVID-19 Reopening Frequently Asked QuestionsRead More

Category: News & Events

How To Build a Website for Less Than $200

Updated February 26, 2021

February 24, 2021 //  by Massimo Paolini//  Leave a Comment

At Spectrum we’ve always been motivated in helping small businesses. We’ve often found that small businesses have budget constraints that come with running a lean or bootstrapped business. We’re not talking about SMBs here, we’re talking about micro businesses! Micro businesses are often sole proprietorships or those with fewer than five employees. After spending years thinking about this problem we think we’ve found a way to help them take advantage of the web.

How To Build a Website for Less Than $200Read More

Category: News & Events

Spectrum Named in San Jose’s Best 15 SEO Firms

Updated January 5, 2022

January 6, 2021 //  by Alyson Harrold//  Leave a Comment

We’re proud to announce that Spectrum Group Online has been named in the Best 15 SEO firms in San Jose! Digital.com, an independent review website for small business online tools, products and services released their Best SEO San Jose Firms of 2021.

Spectrum Named in San Jose’s Best 15 SEO FirmsRead More

Category: News & Events

2021 Predictions & Trends

Updated December 23, 2020

December 22, 2020 //  by Alyson Harrold//  Leave a Comment

‘Tis the time of year for looking backward and making predictions for the new year. Think tanks and research firms are prognosticating on trends as well as offering advice. By all accounts 2020 has been an historic year (I promised myself I wouldn’t use the word unprecedented as I think we’re all a bit tired of it). One client aptly described 2020 as a dumpster fire.

2021 Predictions & TrendsRead More

Category: News & Events

Spectrum Named Top B2B Company in California

Updated April 26, 2022

October 7, 2020 //  by Alyson Harrold//  Leave a Comment

At the Spectrum Group Online, we understand the importance of choosing a digital marketing partner you can place your trust in. That’s where we come in. We want to help your company grow by using ethical digital marketing tactics.

Spectrum Named Top B2B Company in CaliforniaRead More

Category: News & Events

Emerging Data Protection Concerns For A Remote Workforce

Updated November 25, 2020

October 4, 2020 //  by Jessica Youngs//  Leave a Comment

Working from home is here to stay. Throughout the past months, many companies are realizing that increased health and safety are not the only benefits to having employees stay at home—they are also seeing new ways for employees to have added flexibility and convenience while still maintaining the same, or in some cases greater, productivity. Now, employees are no longer using computers within internal company networks, but they are nevertheless working with the same sensitive information they were handling in the office. All of this contributes to an increased risk of data hacks and security breaches and alters how employers should address data privacy.

Emerging Data Protection Concerns For A Remote WorkforceRead More

Category: News & Events

Business As Usual Despite COVID-19

Updated May 13, 2021

March 22, 2020 //  by Massimo Paolini//  Leave a Comment

The situation with the Coronavirus continues to unfold at an unprecedented rate. We know this is a stressful and uneasy time for many businesses. First and foremost, the entire Spectrum team hopes that you, your family and your colleagues are safe. Secondly, we want to assure you that we continue to work on behalf of …

Business As Usual Despite COVID-19Read More

Category: News & Events

Stack of 3 cookies

Google’s Secure Cookie Policy – SameSite=None

Updated November 2, 2021

January 21, 2020 //  by Massimo Paolini//  Leave a Comment

SameSite=Lax In February 2020 Google is rolling out Chrome 80. This update comes out around the same time as similar updates from Mozilla and Microsoft. All of the updates are going to be making security-focused changes. But this time some of those changes will be focused on cookie settings, specifically the SameSite=None setting. So let’s …

Google’s Secure Cookie Policy – SameSite=NoneRead More

Category: News & Events

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