At Spectrum we’ve always been motivated in helping small businesses. We’ve often found that small businesses have budget constraints that come with running a lean or bootstrapped business. We’re not talking about SMBs here, we’re talking about micro businesses! Micro businesses are often sole proprietorships or those with fewer than five employees. After spending years thinking about this problem we think we’ve found a way to help them take advantage of the web.
News & Events
Spectrum Named in San Jose’s Best 15 SEO Firms
We’re proud to announce that Spectrum Group Online has been named in the Best 15 SEO firms in San Jose! Digital.com, an independent review website for small business online tools, products and services released their Best SEO San Jose Firms of 2021.
2021 Predictions & Trends
‘Tis the time of year for looking backward and making predictions for the new year. Think tanks and research firms are prognosticating on trends as well as offering advice. By all accounts 2020 has been an historic year (I promised myself I wouldn’t use the word unprecedented as I think we’re all a bit tired of it). One client aptly described 2020 as a dumpster fire.
Spectrum Named Top B2B Company in California
At the Spectrum Group Online, we understand the importance of choosing a digital marketing partner you can place your trust in. That’s where we come in. We want to help your company grow by using ethical digital marketing tactics.
Emerging Data Protection Concerns For A Remote Workforce
Working from home is here to stay. Throughout the past months, many companies are realizing that increased health and safety are not the only benefits to having employees stay at home—they are also seeing new ways for employees to have added flexibility and convenience while still maintaining the same, or in some cases greater, productivity. Now, employees are no longer using computers within internal company networks, but they are nevertheless working with the same sensitive information they were handling in the office. All of this contributes to an increased risk of data hacks and security breaches and alters how employers should address data privacy.
Emerging Data Protection Concerns For A Remote WorkforceRead More
Business As Usual Despite COVID-19
The situation with the Coronavirus continues to unfold at an unprecedented rate. We know this is a stressful and uneasy time for many businesses. First and foremost, the entire Spectrum team hopes that you, your family and your colleagues are safe. Secondly, we want to assure you that we continue to work on behalf of …
Google’s Secure Cookie Policy – SameSite=None
SameSite=Lax In February 2020 Google is rolling out Chrome 80. This update comes out around the same time as similar updates from Mozilla and Microsoft. All of the updates are going to be making security-focused changes. But this time some of those changes will be focused on cookie settings, specifically the SameSite=None setting. So let’s …
Google Search Console Introduces a New Messages Feature
Are You Drowning in Notifications? Google Search Console (GSC) is one of the most important tools for keeping your website’s SEO on track. Missing any notifications or updates from Search Console can be pretty costly. If you’re anything like us, email notifications often get lost—and automated alerts end up at the bottom of our to-do …
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2020 Marketing Planning: Predictions from the Latest CMO Survey
Keeping Pace Marketing budgets are expected to increase by 8.7% in 2020. Surprisingly, this marks the highest increase in two years. So what are the marketing budget trends for next year? The latest CMO survey provides insights on how top marketers are planning for 2020. A Year in Review 2019 has been a turbulent year. …
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CCPA – What is the California Consumer Privacy Act? & do you need to worry?
Privacy online has been a talking point for a long time now and finally it seems that legislators have picked up on the topic in California by passing the California Consumer Privacy Act (CCPA). The CCPA will become law January 1st 2020. So, with four months to get ready, what do you need to know?
CCPA – What is the California Consumer Privacy Act? & do you need to worry?Read More