According to a recent study from Google one person who was looking for a new car interacted with the company they purchased the car from over 900 times digitally. This level of interaction sounds extreme, but if you think about making a purchase online, especially one as expensive as a car, how many times do you search for information?
As marketing automation becomes more commonplace, and the usage of tools like Mailchimp become wider and wider, more thought is going into writing the perfect automated email. Instead of email being a one on one communication tool, it’s now much more common to get automated responses to inquiries.
Is Your Email Marketing Breaking the Law? Your business likely uses email blasts in your marketing campaigns. Many small businesses start out their email marketing campaigns by researching and studying what other marketing professionals have done. However, what you might not know is that there is a law that regulates your use of email marketing – […]
From Our Northern Cousins Canada officially rolled out new Anti Spam Legislation, effective on July 1st. This is noteworthy for those businesses who have clients or prospects located in Canada. It will affect how you electronically promote your services especially via email marketing, social media or instant messaging. In this post we’ll recap the Canada’s new anti […]
Email marketing can provide a relatively steady drip to your sales funnel, but it hinges on your ability to understand and adapt to campaign metrics. Statistics such as open rate, click rate, unsubscribe rate and more can provide deep, useful insight into what customers on your email marketing list are actually looking for. By digging into […]
Email marketing, while a staple in most marketers toolkit, has its challenges. According to a recent Mashable Business article, a dismal 91% of email users who have previously subscribed to an email newsletter will later decide that they do not want to continue receiving that newsletter. Although this bleak statistic is certainly disappointing to email […]
Email marketing to teens may not top your list for expanding your business. The stereotype is that teens and students are only texting or on Facebook, but in actuality email can be a great way to reach the youth market because 9 out of 10 teens have email and check it regularly. 2011 has proven […]
An optimized email marketing campaign can make the difference of hitting a business’ revenue targets… or not. To help maximize your efforts in nurturing new sales leads or reselling to current customers, we looked to MailChimp as they are a champ at sending e-newsletters and email marketing campaigns. Based upon research data from 5.6 million campaigns and […]
Here’s Part 3 of our Email Marketing Best Practices series, the following are tips 9 through 12 that will help deliver results in your email marketing efforts. Miss the first two installments? Check out Part 1 or Part 2 for tips 1-8. Click for a free 30-minute consultation » 9. Before You Hit Send Ask a buddy […]
Building on Email Marketing Best Practices Part 1, here are tips 5-8 to make sure your email marketing efforts get the results your business needs. Click for a free 30-minute consultation » 5. A Little to Left Eye tracking studies found that people instinctively start reading from the upper left-hand side. They eye also spends the most time […]