Business owners and marketers instinctively know that before a prospect turns into a client, they want to hear success stories. When you demonstrate — rather than declare — your business’ value, your prospects are more likely to engage your services. To best distinguish your business and set it apart from your competition, follow these tips to create persuasive and compelling customer testimonials.
Handling the Power Shift In many ways, the Internet has been an equalizer for businesses. It has allowed one person’s voice to be heard and shared around the world. If you stay at a hotel and your bed has bedbugs, you can publish a bad review on TripAdvisor in 10 minutes. On the positive side, […]
A client testimonial is incredibly powerful, especially if it tells a compelling story. Telling that story online, however, can be problematic. Why? Because the rules of online marketing can make it cumbersome to share the same story across multiple platforms. I’ll share some client testimonial basics so you can get the most of your success […]
It’s a given that client testimonials are powerful in the sales process. Who have you done work for? What problems did you resolve? What kind of results did you achieve? That’s why recommendations, online reviews and case studies are necessary on websites and marketing materials. During the decision-making process, we want to hear real stories […]