3 Trends for 2014
According to eMarketer, around $118 billion was scheduled for use in content marketing during 2013. Online visibility requires quality (and quantity) of branded content. In this post we’ll share tips to make the most of your original blog posts, white papers, social media posts to get attention.
Invest in Social Media Videos
Businesses of any size can invest in video marketing without enormous production budgets thanks to social media sites like Vine and Instagram. Bringing the philosophy of Twitter to the world of video, Vine displays videos that are 6.5 seconds in length. A fun 6-second video may just get the attention of your target audience. Clips that are up to 30 seconds are likely to get viewers, shares, and engagement through various social media pages, including Facebook. Businesses should be aware of other video-friendly platforms. For example, 88 percent of brands have shared videos via Instagram.
Gamification of Branded Content
Videos and images are a great way to draw interest to branded content. By including interactivity, it improves the changes of keeping your visitor engaged and sharing your information. The concept of gamification involves the use of games, events, and social media to let audience members opt in for additional brand engagement. Gamification can remove a bit of the marketing burden from a website because the audience will naturally spread the call to action. A successful example of gamified marketing is the Marley Music Uprising music competition sponsored by Marley’s Beverages in 2013. The reggae music competition got bands and fans involved in a nationwide competition. It lead to both brand and fan-generated content that increased visitors to the Marley Beverages site and sales of Marley’s products. Gamification can be scaled to a website by incorporating quizzes, games, and contests into content.
Branded Content via Diversified Social Media
Most social media experts tell marketers to pick a few social networks and concentrate efforts on those audience members. The reasoning? By spreading resources over all available social media platform, you’re likely to water down your message. It’s best to pay attention to platforms most likely to draw your audience. Tumblr, for example, attracts a younger audience t. Close to half of all Tumblr users are under the age of 35. Knowing where your target audience hangs out online lets you create branded content where it matters most.
How do you get branded content to go viral?
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