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You are here: Home / SEO / Boost Your On Page SEO

Boost Your On Page SEO

May 15, 2018 //  by Alyson Harrold//  Leave a Comment

Last Updated on July 31, 2020

Are We On the Same Page?

On page SEO is a big part of content marketing. Even if you write the best, most insightful, unique content; if it isn’t ranked highly by search engines, nobody will ever read it. So when before you start drafting your next masterpiece you need to think about your website’s on page SEO, and what you can do to improve it.

Ready to Talk?

Check Search Console

First thing’s first, you need to get a baseline for how your website is performing at the moment. One way of gauging your on page SEO is to see how often search engines are crawling your website. The more often they look at your site, the faster your pages will be listed, which in turn should mean more visitors and a better ranking. You can see this information by looking at your website’s Google Search Console account and also by checking your server logs for crawler visits. If you don’t think your site is being crawled enough the solution is pretty simple. Write content regularly, for a sustained period of time. It’s as simple as that.

Are you Mobile Ready

If you don’t have a mobile website by now then what have you been doing for the last few years?! Put simply, Google will penalize websites that aren’t mobile ready. Even though Google has split their index to separately rank mobile and desktop search results, we believe that Google is still likely to punish sites that are not mobile friendly.on page seo

Check Your Redirects

Another way to spring clean your site for on-page SEO is checking that you don’t have any broken links on your website and that all of the redirects are set-up correctly. You can see if Google has any problems with broken links or 404 errors by looking in Search Console. You can find other broken links, that Google may not have flagged up by using a plugin like the Broken Link Checker, on your website, if you’re using WordPress.

AMP

AMP, or accelerated mobile pages, might be going to way of minidisc and blu ray but that doesn’t mean you should stop doing it. We’ve implemented AMP on a number of our pages and noticed a ranking increase. While it seems that AMP is going to be eventually rolled into updates automatically, that doesn’t mean you should totally ignore it until it is.

Detailed Content not Detailed Images

Your website content should be long (at least 500 words) but light. You should be creating high-quality content that gives enough context to the search engine so it can understand it. The content should also be well presented, so it’s visually appealing, but not to a level where it will slow down the page’s loading time. Avoid overly large images, that will slow things down too much.

More On On Page SEO

If you’re following the above steps you should be getting your site crawled more regularly and when it’s getting crawled there are no flags from Google. So now all you need to do is start creating great content! Easy, right?

Photo credit – Top: Pixabay
Photo credit – Bottom: Pixabay

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Category: SEO

About Alyson Harrold

Alyson is Co-CEO and Chief Storyteller. Prior to forming the agency, her career spanned media (NBC-TV affiliates and city magazine, international ad agency) and positions like C-Suite financial services marketer and digital marketing consultant. Alyson learned how the right medium with the right message can attract the right audience. With her team, Alyson helps brands have meaningful customer interactions. Now she teaches those lessons—among others—as a UC Berkeley Extension instructor in her SEO and Digital Marketing courses since 2014. Alyson shares her knowledge as a speaker at preeminent digital marketing conferences around the country like Digital Growth Unleashed and more.

Betty Kaufman
Betty Kaufman
2020-12-27
I have nothing but great things to say about the team at The Spectrum Group Online. For years, they've been managing my website, making sure it's up to date and that there are no issues. In the last 4 months, they've been running Facebook ads for me, and I'm thrilled with the results. Great ads. Tons of leads. A steady effort to improve the leads. Very responsive. If you want to be seen on social media, you should definitely talk to The Spectrum Group Online.
Vanessa Contreras
Vanessa Contreras
2020-04-13
I appreciate Spectrum’s data-based approach to digital marketing. They created a dashboard specific to the data points most important to our multi-location retail business. Even more importantly, they educated us and delivered insights that fed our digital marketing and e-commerce strategies.
Alison Salisbury
Alison Salisbury
2019-10-17
Spectrum has been managing my website for years. Technology and web security changes often, making it hard for a small business to keep up. I never worry because the Spectrum team takes care of the critical details. I particularly appreciate they proactively keep my website safe and secure. Peace of mind and great customer service. That's why I can highly recommend them!
Mark Feldstein
Mark Feldstein
2018-05-09
Our business grew, greatly due to the efforts of the Spectrum team. They are a focused company with great experience and plenty of talent to support their process. Jen Currier, in particular, is an excellent PM, who helped us every step of the way. They helped us re-design our website from the ground up and used tools such as Keyword Research and Heatmaps to help drive leads to our company. We had the best year in the history of our company, in part due to Spectrum's efforts. I do not hesitate to highly recommend them.
SantaCruz NonForceChiropractors
SantaCruz NonForceChiropractors
2017-07-14
Massimo and The Spectrum Group Online have been very effective at sending quality traffic to our website and generating phone calls for appointments. Massimo has always been professional, responsive, and ready to make useful suggestions as well as explain the many ins and outs of search advertising. I highly recommend him to any business wishing to use a skilled and professional search marketing expert to increase their leads and grow their revenues.
Google rating score: 5 of 5,
based on 6 reviews.
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  1. Tammy Rose

    May 29, 2018 at 1:43 am

    I am looking for such an informative post for a long time. Thank you for this post. Thank you for sharing your expertise. This post is very helpful. It’s informative too!

    Reply

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