Are We On the Same Page?
On page SEO is a big part of content marketing. Even if you write the best, most insightful, unique content; if it isn’t ranked highly by search engines, nobody will ever read it. So when before you start drafting your next masterpiece you need to think about your website’s on page SEO, and what you can do to improve it.
Check Search Console
First thing’s first, you need to get a baseline for how your website is performing at the moment. One way of gauging your on page SEO is to see how often search engines are crawling your website. The more often they look at your site, the faster your pages will be listed, which in turn should mean more visitors and a better ranking. You can see this information by looking at your website’s Google Search Console account and also by checking your server logs for crawler visits. If you don’t think your site is being crawled enough the solution is pretty simple. Write content regularly, for a sustained period of time. It’s as simple as that.
Are you Mobile Ready
If you don’t have a mobile website by now then what have you been doing for the last few years?! Put simply, Google will penalize websites that aren’t mobile ready. Even though Google has split their index to separately rank mobile and desktop search results, we believe that Google is still likely to punish sites that are not mobile friendly.
Check Your Redirects
Another way to spring clean your site for on-page SEO is checking that you don’t have any broken links on your website and that all of the redirects are set-up correctly. You can see if Google has any problems with broken links or 404 errors by looking in Search Console. You can find other broken links, that Google may not have flagged up by using a plugin like the Broken Link Checker, on your website, if you’re using WordPress.
AMP, or accelerated mobile pages, might be going to way of minidisc and blu ray but that doesn’t mean you should stop doing it. We’ve implemented AMP on a number of our pages and noticed a ranking increase. While it seems that AMP is going to be eventually rolled into updates automatically, that doesn’t mean you should totally ignore it until it is.
Detailed Content not Detailed Images
Your website content should be long (at least 500 words) but light. You should be creating high-quality content that gives enough context to the search engine so it can understand it. The content should also be well presented, so it’s visually appealing, but not to a level where it will slow down the page’s loading time. Avoid overly large images, that will slow things down too much.
More On On Page SEO
If you’re following the above steps you should be getting your site crawled more regularly and when it’s getting crawled there are no flags from Google. So now all you need to do is start creating great content! Easy, right?
How can we help?
What do your links and content say about your site’s SEO? What does your data say in Search Console?
We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.