Decisions Made with Data.
Updated May 13, 2022
Are you worried that your email newsletter is at the bottom of your best prospect’s inbox? Perhaps you need to think more like your customer… Many of us subscribe in order to get a special report or other snippet of information. We know it’s part of an overall marketing strategy, but we sign up anyway thinking …
Updated November 25, 2021
Become a Content Curation King Content curation: the act of a human (not automated service) sifting through huge volumes of web content around a specific topic, making sense of it, and then (hopefully) presenting it in a an organized and compelling way. In other words, a content curator is voracious for data and is able …
Updated October 30, 2020
All too often when we work with clients on a blog marketing strategy, we get these questions: What should we write about? Where do you go for inspiration? As any writer knows, getting stuck comes with the territory. Here are a few of my favorite sources for inspiration when looking for blog marketing ideas or snippets …
Updated May 13, 2022
What’s Wrong With A Good ROAS In SEM (Search Engine Marketing) ROI (Return on Investment) or ROAS (Return on Ad Spend)…which one will give your business the most accurate PPC profit metric? Search engines have no way of incorporating your actual Pay-Per-Click costs, therefore the numbers returned by their systems are incomplete at best.
Updated November 25, 2021
Using Smart Phones Smartly In my role as a strategic marketer, I facilitate a mastermind group meeting for women CEOs and entrepreneurs. Recently a hot topic of conversation was mobile technology, namely smart phones and how to best leverage apps for their business. Beyond playing “Words with Friends” for a bit of stress release, these …
Updated November 25, 2021
What Google’s Farmer Update Means to Your BusinessChanges to the algorithm, called Google farmer update, earlier this year impacted 11.8% of all searches. Simple steps to work with the changes. photo credit: brionv
What the Google Farmer Update Means to Your BusinessRead More
Updated December 9, 2021
Plus Size By now you’ve noticed the Google+ 1 (now just called Google +) button in your Google searches. Many of my clients have asked these questions: What is Google Plus? Will it influence my search engine optimization? Why should I care?” Search Will Never Be The Same Before this historic unveiling, Google’s updates to their …
What is Google +1? And How Has It Changed SEO Forever?Read More
Updated August 17, 2011
Designed To Fail: Why Many Tests Give You Meaningless Results Inconclusive results with your Search Engine Marketing testing. There are no more frustrating results when doing testing. Find out your testing design error that could be causing these results. photo credit: Aaron Brazell
Designed To Fail. Why Testing Often Gives You Meaningless ResultsRead More
