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Will Demographic Targeting Help Your Google Ads?

October 15, 2019 //  by yuanfeng//  Leave a Comment

In 2019 the amount of data available to marketers on their customers is higher than ever. Which, in theory at least, should make targeting easier than ever. Tools like Google Ads and Facebook’s audiences tool are at the cutting edge of this, pushing how we can leverage collected data to speak with our customers. But what about more time tested targeting tactics like demographics?

Will Demographic Targeting Help Your Google Ads?Read More

Category: PPC

Do You Have Google My Business Suspension? – Who’s Managing Your GMB?

October 9, 2019 //  by Jen Currier//  Leave a Comment

Google has recently published some alarming information about its local SEO tool Google My Business. If your GMB account is managed by a person that had previously had a Google My Business account banned, your account could be in danger too.

Do You Have Google My Business Suspension? – Who’s Managing Your GMB?Read More

Category: Local SEO

Device Targeting – Driving Customers to Different Devices

September 30, 2019 //  by yuanfeng//  Leave a Comment

User behavior is different depending on the device we’re using. Our habits and intentions are different when we’re looking at a website on our phone, compared to when we’re looking at the same website on our mobile. If user habits change, then so should our marketing tactics. That’s why you need to get to grips with device targeting if you’re running any PPC campaigns on Google Ads.

Device Targeting – Driving Customers to Different DevicesRead More

Category: PPC

AI helping google replace average position

Say Goodbye to Average Position – Google Ads Metrics Makeover

September 18, 2019 //  by yuanfeng//  Leave a Comment

Google Ads’ Average Position metric is going away on September 29th. The average position metric will be replaced by two new metrics:
Impressions. (Top)%. 
Impressions. (Absolute Top)%

So any rules, scripts, reports, filters, scorecards in dashboards, or custom columns that include the ‘average position’ metric will be affected and should be updated accordingly. Because come the end of September, they’re all going to stop working!

Say Goodbye to Average Position – Google Ads Metrics MakeoverRead More

Category: PPC

Timing is Everything – How Ad Scheduling Can Save Your Money

September 15, 2019 //  by yuanfeng//  Leave a Comment

An important aspect of advertising is being in the right place, at the right time. If you’re running PPC Ads you need to make sure they’re showing at the right times. But how do you work out what the right time is? And once you have, how do you set up Ad Scheduling on Google Ads? In this post we’ll explain why you need to set up Ad Scheduling and how to do it.

Timing is Everything – How Ad Scheduling Can Save Your MoneyRead More

Category: PPC

Broad Match Modifiers Got Broader – Google Ads Intuitive AI Leap

September 12, 2019 //  by Massimo Paolini//  Leave a Comment

Google is always tinkering with their PPC platform. The newest tweak to Google Ads is that they will now be allowing their Broad Match option to: “begin matching to words within the search query that share the same meaning as the keyword”. But what does that actually mean?

Broad Match Modifiers Got Broader – Google Ads Intuitive AI LeapRead More

Category: PPC

How to manage your SEO Links like a Pro [Recommended Tools]

September 1, 2019 //  by Massimo Paolini//  Leave a Comment

How To Manage SEO Links Like a Pro  Link management continues to be a powerful SEO signal to search engines. In general, search engines like Google are secretive and stingy about the information they share with Webmasters. So how can you manage your SEO and link profile like a Pro? I’ll share the SEO link …

How to manage your SEO Links like a Pro [Recommended Tools]Read More

Category: Links

8 Types of Content Marketing that Drive Customer Action

August 30, 2019 //  by Alyson Harrold//  Leave a Comment

If content marketers want to capture diverse and meaningful audiences, they need to look deep into their marketing toolbox. The digital marketing cosmos is full of many different types of content marketing formats that can dramatically improve (and even reshape) the most clever marketing strategies. 

8 Types of Content Marketing that Drive Customer ActionRead More

Category: Content

DuckDuckGo Attacks Google on Privacy

August 29, 2019 //  by Massimo Paolini//  Leave a Comment

We often tell our clients that privacy on the Web is an illusion. In a series of videos, DuckDuckGo (DDG) nips at Google’s Achilles’ heel: user data collection for ad targeting. They also paint Facebook with the same brush with their filtering tactics. DDG released a video on five reasons not to use Google; it reiterates many points we already know. What’s surprising is how Google responded.

DuckDuckGo Attacks Google on PrivacyRead More

Category: News & Events

Genesis Gets an Update – Genesis 3.1 is Released

August 26, 2019 //  by Massimo Paolini//  Leave a Comment

As you may already know, when we build a WordPress website we like to build it on-top of a child theme. We think this makes the website more stable, safer and easier to maintain. Our theme of choice is Genesis. And we were excited to hear that they’ve just launched Genesis 3.1. Let’s explore what’s new with this robust theme.

Genesis Gets an Update – Genesis 3.1 is ReleasedRead More

Category: News & Events

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