Will Content Continue Its Reign?
So what are the blog writing trends for 2014? 2013 had some significant changes to organic search. Most notable was Google’s Hummingbird algorithm update which reward content that answers questions in natural language. Here are a few of the blog writing trends we anticipate for the remainder of the year:
More Pressure on Content Marketing
According to a study conducted by the Content Marketing Institute and MarketingProfs, 73% of business-to-business content marketers report they are using more content than they did the previous year. The trend for 2014? More, please. Marketers need more content for their inbound lead generation efforts.
Sources for Outsourcing
With more demand for quality content, finding a steady supply of writing. As a result, one of the blog writing trends of 2014 is finding (and keeping) proficient writers in niche markets. If you’re a freelance writer or editor, it’s time to rejoice. If you’re a marketing manager, now is the time to develop strong relationships with content writers who understand your industry and know your brand’s voice.
Another one of 2014’s blog writing trends is the use of micro videos. A micro video is a very short video; often it’s under thirty seconds. The popularity of micro videos has increased with the introduction of social video services, such as Vine and Instagram Video. Use of micro videos is a way to tempt new visitors to your website in search of answering a question. Micro videos are hot trend because they use visuals to engage, delivering information in simple bit-sized pieces. Hopefully your audience, after watching the video, will be inspired to stay longer on your website, consuming additional web pages and blog posts that transform them from a “suspect” to a “prospect.”
The Mobile Impact to Blog Writing Trends
Some experts say to shorten content citing that readers don’t want to read lengthy blog posts, white papers etc. While I agree that folks want quick answers, not all of our questions can be addressed in 100 words. And, there are instances where our audience is actually willing to read. You just need to be careful (and artful) with how you present your content. Be aware of how your content is consumed across screen sizes (hint: check your Analytics and think mobile marketing). A page of text with little white space isn’t very enticing. It’s hard to pick out what you need quickly. That’s why I recommend the strategic use of:
- Headlines and subheads that grab attention
- Visuals that break up and tell an interesting story
- Bite-sized bullets to quickly convey information
What additional blog writing trends do you anticipate seeing this year?
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