All Blogged Up
At Spectrum we believe it’s important to create quality content. That’s why going forward we’re going to be reducing the amount of content we share. Instead of writing for Google, to keep the SEO gods happy, we’re going to start writing content that we would want to read, aimed at our customers.
Quality over Quantity
Over the past year we have been writing four blog posts per week. During that time a number of things have changed for us.
- Our average pagerank has increased
- Our page is crawled more regularly
- Our content is indexed faster
But one thing hasn’t changed. Our blog hasn’t brought us any new business. So, like all other aspects of marketing we’re going to AB test blogging.
Are You Reading This?
Larger companies than us have the resources to churn out high quality content regularly, but at Spectrum, as a smaller company, we have to wear many hats. Jacks (and Jills) of all trades. So we’re going to publish less often, which will give us more time to create really high quality posts. By doing this we hope that we will be able to create content that people are interested in reading.
Will doing this hurt our SEO? In short, we don’t know. We’re going to be keeping tabs on our SEO while we carry out this experiment and we’re going to try and publish a similar amount of words as before, but less often. However, if the plan is successful, we should get more visits to our website from the content. More engaged readers and that in turn will increase our SEO ranking.
Keep Reading the Blog
If you’ve been reading our blog for some time, we hope you’ll keep on doing so and, more importantly we hope that you’ll enjoy where we’re going in 2019.