Sharing is Caring
Working out when is the best time to share your content is something that lots of marketers get stuck with. After spending all that time writing and polishing it you want people to read it. So working out exactly when to show your baby to the world can be daunting. Should you post your blogs at 9:23am on a Tuesday, or 3:47pm on a Sunday?
Personally, I think that the exact timing of when you post your content isn’t something to get too hung up on. Especially as every business has different readers, with different habits. I like to read about Soccer news before I start work at 7am. But others might read on their lunch break. But, while there isn’t an objective best time to publish for everyone there have been a number of studies published that can give you an idea of when people are more likely to be engaging, and on what platform.
When is the Best Time to Share Your Content
Posting your blog is often the first step you need to take into the ‘what time should I share my content’ quagmire, as many companies will then share their blog content over social media.
Research carried out by CoSchedule and KissMetrics shows that blog posts do tend to have times where they are more likely to be viewed and engaged with. Their research found that the optimum time to post a blog and get traffic is 11am EST on a Monday. However, this is followed by the information that, if you post blogs at ‘non-popular’ times you are more likely to receive social shares. Damned if you do, damned if you don’t…
In 2016 almost every company has a Facebook profile. Sharing content on Facebook regularly is key if you want to make use of the platform, so at what time should you be furiously refreshing your page to see how many likes you’ve got?
The research from CoSchedule shows that the best time to post content on Facebook is Saturday or Sunday, between 12 and 1pm. Time to think about creating some weekend themed content!
As with Facebook, Twitter is another popular social media platform for many businesses. Offering a way to get a message across to customers, and also as a way of judging public opinion.
CoSchedule’s investigation found that the best time to Tweet is at either noon or 5pm to 7pm on a Wednesday. So people are more likely to read your tweet on lunch, or just after work.
While LinkedIn is the most professional social media platform, LinkedIn content sharing seems the most unpredictable. Some things that gain virality on LinkedIn have little relevance or merit (maths puzzles or profile updates from attractive women).
However the best time to post content on LinkedIn is either Tuesday, Wednesday or Thursday at 7:30am to 8am, noon, or 5pm to 6pm. Again, showing that people are more likely to engage with your content outside of office hours. Perhaps they’re connected to their boss on LinkedIn…
What Time is it Anyway?
In conclusion, the best time to share your content is different depending on the platform. The general trend seems to be that your content will receive more engagement and views if posted outside of working hours. But outside of that, there are not any clear conclusions to draw.
As with many aspects of online marketing, we suggest trial and error. Make a note of when you post and look at the engagement you get. Eventually, you should notice a trend and then follow that. If you’re stuck for ideas on what time to start then try the times above and if they don’t work for you, play around with them until they do.
How can we help?
Do you publish content regularly? Have you worked out when the best time to share your content is?
We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.