Google Withholding SEO Love?
At the end of June Google announced a major change to their authorship attribution program. Have you noticed that author images on Search Engine Results Pages (SERPs) sometimes don’t appear? Perhaps it’s yet another example of a Google product that was rolled out (and abused) by SEOs.
Authorship Attribution Downplayed
In light of this modification, what does this mean for those who create legitimate and worthwhile content? According to Google sources, they’ve been playing around with the SERP design and how author attribution appears.
Mark Traphagan shared a great post explaining how results can vary (personalized) if the user is logged into their Google account. It points to that Google Plus isn’t necessary dead, especially for users who have a large following and publish quality content. In essence, you can have a huge advantage for those who are 1) active within the Google + community and 2) generate relevant and worthwhile online material.
Content Producer Influence
Are you a content producer? ClearVoice is a platform designed to help content creators measure their influence. Before clicking on this ClearVoice link, be prepared to share your email and claim your profile.
It’s disappointing that Google made a big deal during the authorship attribution rollout only now to dampened its advantages. But how is that different from any other product they’ve introduced (then abused), modified (then abused), modified again or dumped?
What are your thoughts about the authorship attribution change?
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photo credit top: M Pinarci