Decisions Made with Data.
Updated December 8, 2021
And Its SEO Implications Understanding how Google search works is key to understanding and applying SEO, especially White Hat SEO, techniques. As part of their “Power Searching” series, Matt Cutts brilliantly and simply explains how search engines actually work. One misconception is the Google search algorithm searches the web. In actuality, the search engine combs …
Updated December 8, 2021
Measuring your analytics bounce rate is an important but deceptive metric. At it’s highest level, bounce is one measure of how sticky your website is. But depending upon your analytic program, bounce rate can be calculated in a variety of ways. Analytics Bounce Rate Default Google Analytics is a very powerful and free tool that should be …
Updated December 8, 2021
The 7th Annual Silicon Valley Code Camp is about two weeks away. This community event is free, and a great way for coders and developers to network and keep up-to-date on trends going on in the valley. There are sessions designed for a wider audience — like The Art & Science of Managing a Web Presence, Creating …
Spectrum Snippet: Silicon Valley Code Camp in 2 WeeksRead More
Updated December 8, 2021
Learning to use Web Analytic tools (like Webmaster Tools) can be an overwhelming task especially if you’re new to managing a website. Google has set up an amazing amount of information in their Webmaster Central (help forum) collection. But they also created Webmaster Academy, educational materials designed just for beginners. These modular lesson plans cover …
Updated December 8, 2021
Website development is gravitating toward social sharing. WordPress plugins like Sociable WordPress have a huge following (1.7 million downloads and growing). Beyond having social media icons listed, this WordPress plugin provides a customizable platform you can create that allows visitors to rate content (pages, posts, and comments). Last week a warning was issued as it relates to …
Spectrum Snippet: Sociable WordPress Plugin WarningRead More
Updated November 25, 2021
Online marketing has truly transformed how we do business. However, there are some dinosaur marketers who dubbed it a fad or simply don’t find online marketing as interesting as traditional mediums (a la Mad Men). The following are a few thoughts regarding this game-changing phenomenon and predictions for those who fail to embrace it. Online Marketing Asteroid Dinosaurs didn’t …
Online Marketing: Dinosaur Marketers On Brink of ExtinctionRead More
Updated November 25, 2021
Changing your SEO keyword strategy can help you generate more qualified leads, create more conversions and ultimately increase your website’s profitability. Although short, concise search terms are more popular and could potentially generate more traffic to your website, choosing a key phrase that contains three to five keywords can result in a smaller, more specific …
Updated December 8, 2021
There are some interesting developments about SEO links also known as inbound links. In Google’s official blog on Friday, Matt Cutts talked about notifications that have been sent via Webmaster Tools. Basically his cautionary message stays true to the theme we continue to share on this blog. If you’re using Grey Hat techniques, it’s time …
Updated December 8, 2021
How are your mobile marketing efforts benefiting your business? It’s an incredibly powerful tool that literally puts your message in the hands of your customers. Like any other advertising initiative, however, it’s important to quantify and track your mobile marketing success. More Clicks on Android than iPhone Statistically, advertising on Android devices will yield higher …
Updated November 25, 2021
Not sure if you’re business networking efforts are actually fruitful? Or, want to see if your outbound sales’ efforts are impacting your online sales funnel? Well, there’s a way to track events to your online stats via Google Analytics Annotations. Annotations are a way to chronicle activities like trade shows, new product launches, a video …
