Social media is often seen as a necessary evil by a lot of businesses. While some types of company flourish on social, others just do it to make sure they’re ticking the box. But in 2018 the signs are that this ‘lip service’ approach is going to have to change. Because in 2018 social is moving front and center.
Instagram Optimization 101
If you want to create an Instagram account for your business you need to read our tips on Instagram optimization. Find out how to become a meme lord now.
Holiday Checklist – How To Stay OOO For The Holidays
The holiday season has begun. You’ve gotten through Thanksgiving, and it’s now that busy try-to-get-everything-done period before Christmas and New Year. You might be flat out with a Christmas rush or busy planning for next year. To make this busy period even worse (or better, depending on your perspective) you’re going to be taking time off in the middle of it. So, how do you get your holiday checklist ready to prepare for time off over the festive period?
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How to Create Social Engagement
Getting quality engagement on social media is the holy grail of anyone who’s responsible for managing their companies online presence. Creating and publishing content is a challenge, but the real challenge is getting consistent engagement from your readers or followers.
Content to Keyword Map – A Path To Better SEO
If you want to improve your organic SEO you need to have a plan to improve your ranking. Building a Keyword Map is a great way to do that. A keyword map is a document that helps you see the keywords you want to rank for next to your website. So you can see which keywords need more content and which content is not mentioning any keywords.
Social Video Content
More than 50% of YouTube videos are watched on a mobile device. Businesses who target 18-34 year olds have a better chance of reaching this target via online video content than any cable network in the U.S. So, It’s safe to say that social video marketing is on the rise. But how can your business leverage and optimize this channel?
How to Create a Buzz on LinkedIn Pulse
Social Media Platforms Publishing content on different social media platforms always requires some tailoring. As with anything, you have take into account who your audience is and what they’re expecting. So, if you’re writing content to be shared on LinkedIn Pulse, there are a number of things you should consider before hitting the publish button. …
Facebook Engagement Tips for 2017
Let’s Get Interactive Facebook has over 1 billion users, so while it might not be the cool new kid on the social media block, there’s still lots that a brand can get from using the platform. Take a look at these five tips on how to get more Facebook engagement from the content you’re posting. …
Writing an Effective Tweet
Avoid 7 Embarrassing Mistakes Twitter is an important part of how businesses communicate. If you’ve avoided it so far in the hopes it will go away like MySpace, it looks like you’re out of luck. Whether you aspire to become one of the Twiitterati, or at least not embarrass your company on Twitter, let’s look …