A sale shouldn’t end when the customer walks out of the door/ hits the checkout button. If you want customers to come back, you should be offering some kind of aftercare, whatever the product or service you provide. This is why in recent years we’ve seen a change of approach to customers service, with it being rebranded to customer success. How can you ensure customer success by caring for your clients after you’ve made a sale?
By now, If you talk about ranking on Google people have a pretty good idea what you’re talking about. They imagine that your website will be at the top, or close to it, of the search engine results page. You’ll see a short blurb advertising the site and a title. But there is another way to rank on google… with unique images.
Sometimes you know something and it just slips out of your mind. You know you know it, you just lost it somewhere in the back of your memory. Well, this is the feeling we had this week when Google’s John Mueller reminded us about redirects and not-index pages.
You should be aware of Accelerated Mobile Pages by now, but if you aren’t it’s time to take another look at them because mobile speed and ease of use is become more important than ever. So, when we saw a great post in the Google Product Forums outlining the most frequently asked questions about AMP we thought we’d break it down.
Making video content is a time consuming job. But a well crafted video can do great things for your business whether it is offering a window into how your company works, or just describing the products that you sell. However, after putting all that effort into producing a video, you want people to watch it, right? Well, here are some ways to get people watching your video (without having to use paid ads).
As if you needed another thing to worry about when it came to SEO… But, in a recent Google Webmaster’s Hangout, Google’s John Mueller mentioned an aspect of search engine optimization that can often be forgotten, over-optimization.
Bing Ads is Microsoft’s Pay Per Click platform. While Bing may not have the market share that Google does, it’s still a big player in the search engine world, with around 20% of the market. So, when Bing Ads makes a change, it’s worth paying attention. Recently they’ve announced they’re going to be adding a third headline, and a second ad text to their ads.
Google’s Tweaks The search engine results page is constantly evolving and improving, with Google often AB testing new features and tools. For example, recently we’ve seen changes to meta descriptions and title tags stretch and then shrink back to normal size. The latest addition to Google’s SERP seem to be reviews for listings. The Naughty …
No Filter Instagram is all about the photos right? Well, yes, it is. But there is space for a caption below your photo. And the text in your bio. And hashtags… so maybe it isn’t all about the photos… Let’s take a look at how to optimize your Instagram posts AFTER you’ve spent 30 minutes …
The Fifth Column Building consistent content is tough. Sometimes it’s good to get a refresh on what you’re doing and why you’re doing it, so when we saw that Google has outlined the 5 pillars of success needed to make a good app we were interested. But how can these pillars be applied to making …