Writing the perfectWhat We Do page on your website is difficult. If your company is anything like ours, working out exactly what you do and defining it well enough to fit it onto a single page of your website is tough.
This Google Analytics case study sums up a recent project we undertook with a California-based engineering company. This company manufacturers electrical components used in high-tech projects in the defence and communications sectors worldwide. From an SEO standpoint, their product categories ranked well but each has competition in both organic and paid search. Also, due to the nature of the end-product, this client manufactures many variations of each product resulting in multiple pages with similar content and specifications.
“Do What Your Competition Aren’t Doing” – this isn’t always the best advice, but in the case of direct marketing, or direct mail, it could be. A recent study carried out by the Experian Data Quality group on behalf of the US Postal service showed that Direct Mail, far from dying off, seems to be holding strong in the world of the smartphone.
Creating great content is important. But for anyone to read it, it needs to rank. If you want to expand your customer base, you need to get your writing in front of new people. So how do you maximize the SEO juice of your content in 2017 and get it on the front page, without having to spend days working on everything you write? Learn how to write content for SEO.
A recent study found that 61% of people who have a LinkedIn profile view their account less than once a week. This is astounding when compared to Facebook. Where usage for most people is multiple times per day. So why are we not interested in our professional lives as much as our personal ones?
Content is the backbone of online marketing. It keeps your customers engaged, drives new users to your website, and educates leads on your products. If you don’t have enough good quality content on your website you won’t rank in Google, and even if you did, your leads wouldn’t have anything to do when they did find your website.
What does a good Tweet looks like? You know you should be on Twitter and tweeting, but do you really know what makes a good one? Here are some pointers to help you know exactly what to include in your Tweets to gain maximum exposure.
A marketing funnel, or purchase funnel, sounds like a complicated thing. But it’s not. A marketing funnel is simply the steps a visitor to your website takes on their way to becoming a customer. Creating a marketing funnel helps you easily visualize what it is that makes a customer become a customer, while showing you where you are spending your marketing budget.
YouTube is incredibly popular. You probably use it to look at movie trailers or to check out that new Justin Beiber video. But did you know that YouTube is the world’s second biggest search engine behind Google? In fact, Google has over a billion users and provides all sorts of information on almost every topic you can think of. So, are you creating video content that YouTube will rank?
According to a recent study from Google one person who was looking for a new car interacted with the company they purchased the car from over 900 times digitally. This level of interaction sounds extreme, but if you think about making a purchase online, especially one as expensive as a car, how many times do you search for information?