Getting quality engagement on social media is the holy grail of anyone who’s responsible for managing their companies online presence. Creating and publishing content is a challenge, but the real challenge is getting consistent engagement from your readers or followers.
We have now reached information overload. If you want to find the best car for your situation and you type something like “Best family car” into Google you’re presented with a front page full of useful, relevant, information from respected sources. On my front page (note: I am from the UK and not based in the US, so my results will be different to a searcher inside the US) I see whatcar.com, carbuyer.co.uk, bussinessinsider.com, autoexpress.com and a number of other results. All of these links are (in my opinion) reliable and trustworthy.
With the news that Google will soon be splitting their index, separate mobile and desktop search results, even more focus has been put on optimizing your content so it’s accessible on mobile devices. Here are some quick points on how to make sure your site is as mobile friendly as possible.
In the never-ending content creation battle finding inspiration or focus can sometimes be difficult. So, when you find your well of inspiration has run dry check out your website’s Search Console. Search Console gives you a great deal of interesting SEO information, but if you’re looking at that data from a different perspective it can also give you the ideas you need to get writing.
Running a small business has never been easy. Choosing to what to spend your time and money on is always a trade off. One of the things that we often see companies ‘trading off’ is data security. Smaller businesses look at internet security with an attitude that says “I’m too small for anyone to want to hack”. But that is a dangerous risk to take with your business. You wouldn’t leave your office door unlocked at night, so don’t leave your data unlocked either.
In the last few weeks net neutrality has been in the news again. So we decided to revisit the topic and see what it means for small businesses. Before we get started, we acknowledge that this is a highly politicized topic. You may not agree with our opinion and that’s ok.
If you want to improve your organic SEO you need to have a plan to improve your ranking. Building a Keyword Map is a great way to do that. A keyword map is a document that helps you see the keywords you want to rank for next to your website. So you can see which keywords need more content and which content is not mentioning any keywords.
Creating video content to promote your business was probably on your 2017 To Do list, if it wasn’t on your 2016 one. Maybe you’ve created a few, but not got many views. This isn’t what you expected though is it?
In 2017 If you really want to make your content stand out you need to do more than just write the odd blog post. The content marketing cat is well and truly out of the bag, with every company from Walmart to your local Bakery having their own blog. So how can you stand out in a crowded market full of budding Don Drapers?
Every business has a Facebook page. But is your Facebook page actually bringing you business? If it isn’t then you might need help optimizing your social media profile. Take a look at our Facebook optimization tips, and see if you can get more likes and shares next month.