Review websites are important to all types of business. Having a good score on Yelp or Google My Business is a major contributing factor behind if you get a click on your site or not. As part of that asking for reviews has been something that we have recommended in the past when trying to improve your online presence. However, according to recent communication from Yelp, this is now seen as soliciting and if you’re caught asking for reviews your account could be penalized.
Page Not Found An often forgotten part of website design is your 404 page. A well-run business always has a plan b. Just like having a contingency plan for if your office has a power cut, you should have a plan for if a user visits part of your website that doesn’t exist anymore. Customizing […]
You don’t need to be a genius to run successful PPC campaigns. All it takes is some discipline and a bit of effort. Here are six things that we always make sure we’re doing when we’re working on pay per click accounts that we think separates us from the competition.
The holiday season has begun. You’ve gotten through Thanksgiving, and it’s now that busy try-to-get-everything-done period before Christmas and New Year. You might be flat out with a Christmas rush or busy planning for next year. To make this busy period even worse (or better, depending on your perspective) you’re going to be taking time off in the middle of it. So, how do you get your holiday checklist ready to prepare for time off over the festive period?
Having any kind of online presence can be a risk. By publicly putting your information and reputation on the internet you are opening yourself up to scrutiny and comments from people who may not know you and may not like you. Because of this, it is important to take care where and how you share your information to ensure that you are actively managing your online reputation. This is never truer than when working with online review websites.
We noticed that meta descriptions aren’t always showing and did a bit of digging. It seems Google thinks meta descriptions aren’t always the best option.
Ad extensions are an important way of improving the number of clicks your ads get on any PPC platform. Learn why Bing say you need to be using them.
With Bing dropping their version of display ads, what does that mean for the future of display advertising? Will Google follow suit and go search only?
Back in July we spoke about fake news, and how or perhaps, if, Google was going to combat the problem. Since July the concept of fake news has snowballed and become a much bigger issue for companies like Google and Facebook. The logic used to curate your content is coming under more and more scrutiny. So let’s take another look at fake news.Back in July we spoke about fake news, and how or perhaps, if, Google was going to combat the problem. Since July the concept of fake news has snowballed and become a much bigger issue for companies like Google and Facebook. The logic used to curate your content is coming under more and more scrutiny. So let’s take another look at fake news.
Improving your quality score in AdWords is one of the easiest ways to reduce how much you are spending per click. So, if your CPC is too high, instead of worrying about increasing your budgets you can focus on lowering your quality score because Ad Rank, the metric Google use for deciding where your ads are shown, is based partly on quality score.