Testimonials are one of the best ways to convince new customers of your worth. Why should they listen to what you have to say? Of course, you think you’re great. But hearing that you’re great from your customers is a different story. So you need to build great testimonials to help tell your story from another perspective.
Sometimes it feels like Facebook is reading your mind. You think about an old friend and there they are on your feed talking about what they had for dinner! Or you check the ads on the sidebar and see tickets for your favourite band or sports team. But Facebook isn’t reading your mind. They’re just using the data they’ve recorded about you over time to make decisions based on what they think you want to see. However, this April at their F8 Conference they announced that reading minds is on their to-do list.
Writing a good headline can make or break your blog posts. Your headlines appear on the search engine results page as adverts for your writing, either pulling people in or putting them off. So the minimal characters you’re allowed need to be used wisely to sell your content to as many readers as possible.
Google have recently given Analytics a spring clean. Since last year they’ve given the UI an overhaul, making it clearer and more intuitive as well as rolling out a fully redesigned mobile application. Alongside the ongoing AdWords updates, with the latest statement from Google saying everyone should have the new AdWords platform by the end of the year, Google really are pulling out the stops to make their systems easier to use and more useful.
Sales is a difficult job role to have. You get more doors slammed in your face than you get held open. If you’re trying to build links for your company then you’re working in a sales role in all but name. So, how do you do that effectively, choosing the right sites to host your links, without coming across as an overly pushy sales person and burning bridges?
With content marketing on the rise over the last few years, a large emphasis has been put on the importance of creating regular content that is of a high quality. As a result of this, the design of websites can sometimes suffer a little. With marketers focused on writing more and more, sometimes design standards can slip with simple aspects of UX or UI design being forgotten.
Writing the perfectWhat We Do page on your website is difficult. If your company is anything like ours, working out exactly what you do and defining it well enough to fit it onto a single page of your website is tough.
This Google Analytics case study sums up a recent project we undertook with a California-based engineering company. This company manufacturers electrical components used in high-tech projects in the defence and communications sectors worldwide. From an SEO standpoint, their product categories ranked well but each has competition in both organic and paid search. Also, due to the nature of the end-product, this client manufactures many variations of each product resulting in multiple pages with similar content and specifications.
“Do What Your Competition Aren’t Doing” – this isn’t always the best advice, but in the case of direct marketing, or direct mail, it could be. A recent study carried out by the Experian Data Quality group on behalf of the US Postal service showed that Direct Mail, far from dying off, seems to be holding strong in the world of the smartphone.
Creating great content is important. But for anyone to read it, it needs to rank. If you want to expand your customer base, you need to get your writing in front of new people. So how do you maximize the SEO juice of your content in 2017 and get it on the front page, without having to spend days working on everything you write? Learn how to write content for SEO.