In many ways, the Internet has been an equalizer for businesses. It has allowed one person’s voice to be heard and shared around the world. If you stay at a hotel and your bed has bedbugs, you can publish a bad review on TripAdvisor in 10 minutes. On the positive side, immediate feedback helps keep companies honest, encouraging them to provide efficient and quality services.
At an event a few years back, Gary Illyes of Google talked about optimizing for RankBrain, the biggest modification to the search algorithm since it’s inception. We think there are three things Google takes into account when delivering organic search (SEO) results. Is is impossible to outsmart one of the world’s smartest software programs?
Writing the perfectWhat We Do page on your website is difficult. If your company is anything like ours, working out exactly what you do and defining it well enough to fit it onto a single page of your website is tough.
As Google continues to improve the information that is available on the search engine results page you will notice more and more integrated content coming above the top results on the SERP. One example is the “People Also Ask” section, where Google will provide selected questions and answers that the user can read without needing to leave Google. One part of this is Google’s “How-to” section. Find out how to make it more likely your content shows up in the How-to section.
For a long time now Google’s AdWords has been available in two different flavors; the old interface or the new interface. But, as expected, it was never going to last forever. So, on the 10th of July, it looks like we might be saying goodbye to the old interface forever.
Recently we worked on a web design project for a client that helps seniors. In the process, we had to rethink user experience and go beyond mobile responsiveness. Using the coolest new plugins or the most trendy design weren’t the most important elements for this target audience. It was about creating something simple, easy to navigate, and that exuded trust. 10,000 Baby Boomers turn 65 every day, according to The TransAmerica Center for Retirement Studies. If your business caters to this demographic, here are five things to consider.
Working out when is the best time to share your content is something that lots of marketers get stuck with. After spending all that time writing and polishing it you want people to read it. So working out exactly when to show your baby to the world can be daunting. Should you post your blogs at 9:23am on a Tuesday, or 3:47pm on a Sunday?
Does A Facebook Profile Boost Visibility Which of the above images would you pick if you had to choose the effect Facebook has on your SEO? Social media popularity and SEO are very different things. Typically SEO is seen as something that every company has to do. Social media is still trying to justify itself, showing […]
Boost Your Browser If you use Google Chrome like us (and almost 75% of all internet browsing public) then you’ll probably have a few extensions. For example, you might have a Chromecast plugin so you can stream YouTube from your laptop onto your TV. Or, you may have a VPN so you can watch BBC […]
Many small businesses start and then stop because it’s time-consuming and often awkward, especially at the beginning. As with any marketing endeavor, determine why it’s part of your digital mix and set realistic goals. Here are a few tips to get started and avoid embarrassing mistakes.