I’m Just Browsing If you’re part of the 45% of people browsing the web using Google Chrome, then you might be interested to know that Google will soon start displaying the www. at the start of web addresses again. Temporarily at least. But why was it hidden in the first place? World Wide Web If […]
Five Stars Customer reviews are an are part of building your business online reputation. When you first find a company online you often won’t know anything about them, and reviews from Google, Facebook, or third-party websites can be a good way to get an idea of what to expect. However, customer reviews have long been […]
Hidden Content Until recently the SEO community had thought that Google was crawling all parts of your website. But, it seems that might not be the case. The general assumption was that Google would read all text on a page, even if it was hidden by an aspect of the page’s design. So, if you […]
98% of Marketers Create Content According to a recent study 93% of Marketers now carry out some kind of content marketing. But only 42% of those marketers actually think that they do it well. As we create our own content, and help clients create their content, we see numerous places where marketers can improve the […]
Perfect Plugins If you want to make the most out of your WordPress website you need to be using plugins. Plugins are just like apps on your phone and can add great features to any WordPress website. Here’s a list of our favourite, white hat friendly, WordPress SEO plugins. SEO Generalists First up are […]
Lets Discuss PPC In November SMXL will be holding their yearly SEO conference and we are excited to announce that Massimo Paolini our Co-Founder and CEO is going to be attending and speaking on a Search Engine Advertising panel. Search Engine Advertising The conference, taking place between the 6th and 8th of November, is taking […]
Following on from our recent blog post on gated content, today we’re going to look at the types of downloadable content you might want to put behind a gate.
Having a good mobile website is very important now. Gone are the days when people would put up with a non-adaptive site or some images that refuse to load.
Cornerstone content is core information your prospects need in order to buy from you. It’s often described as in-depth content, and it supports the main areas of your business’ services or products. Using ourselves as an example, a piece of cornerstone content is a recent AdWords ebook we created. Fixing, creating and managing AdWords account is a service we offer. Our ebook contains advice related to running SEM as well as how to solve the many problems we solve for our clients.
So you’ve spent hours, maybe even days working on a new page for your website. Perfecting the copy, finding the right images, and making sure the CTAs are attractive.