Selling products on Amazon is like many other aspects of running an online business; the devil is in the details. While it’s pretty easy to get started, you need to pay attention to the little things to really maximize what you get from being an Amazon seller. Here are a few tips to fine-tune your seller’s page.
Managing Your Inventory
This might be a bit of a no-brainer, but stock management is very important. Not only will out-of-stock products negatively impact your customers and cause lost orders, it also influences your Amazon standing. Pay as much attention as you can to when you sell as well as how much. Seasonal products especially need attention.
Pay Attention to the Brand Registry
Amazon’s brand registry is how you register your own company if you manufacture or produce your own products. You want to claim your brand and establish it in the Amazon Brand Registry.
According to Amazon’s Seller Central, the Amazon Brand Registry is a program for those sellers that manufacture or sell their own branded products. Yes, it can be quite complicated to set it up, but if it ensures that you’re listed properly. It’s worth the effort as it ensures Amazon knows the right information about your company. It can also mean you get a higher margin, with many branded products typically getting a higher margin than non-branded products.
Categorize Your Products Properly
Don’t be lazy and put all of your products in the same category. Make sure they’re all in the right category or the Amazon category that most closely matches the right one. You won’t get directly penalized if you put your products in the wrong place. You will find that the information you can provide won’t quite fit. For example, if you’re listing sneakers in outdoor clothing, you might not have a space to fill in the available shoe sizes.
Work on your Title
As with PPC, you have a limited amount of space to get your customer’s attention. So making the most out of your title is important. You need to keep in mind that customers on Amazon may behave differently to those on your website or on Google search or shopping. Keep that in mind when you’re writing your product titles.
Try to make sure that the title of your product so it fits into the right category on Amazon. For example, if Amazon calls them ‘sneakers’ but you prefer ‘performance sports shoe’, use sneakers on Amazon.
Create Good Parent-Child Relationships
A parent-child relationship in Amazon is designed to link products that should be in the same family. For example, if you sell sneakers in four different colors then they should be linked. This means that the customer can see the different product variations on the same page, which is especially important when you’re on mobile.
Doing this properly also has an added benefit of giving more attention to a single Amazon Standard Identification Number. Making sure that one product gets the kudos for the sales, so ranking it higher than your competition.
Becoming A Better Amazon Seller
As with many aspects of online marketing and sales, there’s no overnight fix to getting more revenue. It’s a series of small steps that get you closer and closer to a perfect listing.
How can we help?
Are you an Amazon Seller? Do you think you’re getting the most out of your listings?
We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.
Photo credit – Top: Jason Howie