You Spent How Much?!
If you use AdWords you should already know that Google’s PPC platform will let you go over your daily budget occasionally if it thinks it can get you a click. In the past, you could spend over 20% of your daily budget, with AdWords aiming to correct the overspend by the end of the month. But now you can spend 200% of your daily budget, again with AdWords fixing the overspend by the end of the month.
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What Does This Mean For Advertisers?
So, what do these changes mean for your account? The reason behind the changes is that Google is growing more and more confident in their ability to predict where and when conversions will happen. So giving them more flexibility with how and when to spend your money will allow their AI tools to capitalize on when it thinks the best time to make a move is.
How to They Fix The Overspend
If Google overspends on your budget for the month they will fix the issue by crediting your account. Please note that the overspend will be corrected on the calendar month. You can see more details from Google here.
Do You Need to Change Anything?
In short. No. Your monthly spend will remain the same so there is not going to be an increased financial cost in the long term. However, you do need to be aware of the change when looking at your AdWords dashboard, as things may appear skewed when you’re looking at data at the micro level.
You should also watch how your account is performing because these changes will alter your daily impressions, clicks, and conversions. It may be necessary to adjust your daily budgets to make sure you’re hitting your targets as the changes will disrupt how your budget is allocated.
Changing the AdWords Daily Budget
What do you think about the AdWords daily budget changes? Do you think AdWords should change their budgets to a monthly system? Have you noticed any changes to your account already?
How can we help?
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Photo credit – Top: Google
Photo credit – Bottom: Google
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