Catching Up With The Editor
If you use Google’s Pay Per Click platform AdWords and you’re not already familiar with their offline AdWords Editor, you should be! This hand tool makes editing your AdWords account a much simpler affair and also enables you to take the work offline, so if you’re on the move or not able to get online, you can still work on improving your account.
Last week Google launched the newest iteration of their editor, by releasing AdWords Editor 12. The new editor comes out now while Google is in the process of rolling out the improved AdWords interface, with a large number of accounts now able to test the new online layout. So what’s new for the editor and is it going to be as confusing as the new AdWords layout?
Luckily there is no major cosmetic overhaul to the editor. The look and feel of the editor have changed a little, but unlike the wholesale changes to the online AdWords platform, the improvements have been incremental so you won’t need to spend a long time re-learning how to use the tool.
One of the best new features is the ability to create custom rules that can help you work out what work needs to be done in an account. So if for example you always like to have at least 2 ad variations in an AdGroup or no more than 10 keywords, you can create rules that will immediately flag this up to you once the data has been downloaded into the editor. This is especially useful if you’re an agency, or are managing more than one account, as you can quickly make sure that all of your accounts are set up in the way you like them to be.
Speed is another area where improvements have been made. Now accounts will update more quickly as the editor will transfer over more data to your computer. Making the whole process faster.
Are you Using the AdWords Editor?
On top of these improvements, there are more features added to help the editor catch up to what’s on offer in the online platform. As always the editor lags behind the features that are available online, so this time a number of new features like bidding to “maximize conversions” have been added.
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