Excellent Analytics Tips
A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding!
Conducting a 5 Minute Brand Reputation Audit
Traditional marketing and PR are dead. Instead of the one-way “marketer to prospect” street that existed in the past, consumers are now able to communicate directly with one another on the internet – making online brand reputation management an absolute
12 Killer Resources for E-commerce SEO
E-commerce SEO can get a little tricky at times. Even today, some companies can’t seem to figure out how to fix low hanging SEO issues on their online shops. Read more: http://www.evergreensearch.com#ixzz1uDQ9HUqj Under Creative Commons License: Attribu
Add Post Type Archive Links to Your Menu
A common request, particularly for those who have created custom post types like ‘News’ or ‘Events’, is to add a link to their post type’s archive page on their navigation menu.
White Hat SEO: It F@$ing Works
Spam removes economic and brand value from the search/social/web marketing ecosystem. If you create this kind of junk, at least be honest with yourself - you're directly harming your fellow marketers, online businesses, searchers and future generations of
Negative SEO What it Is
The biggest concern is the issue of ‘negative SEO’, which is sabotaging your competitor’s rankings to help you move past them on the search engine result pages.
Responsive design – harnessing the power of media queries
Official Google Webmaster Central Blog: 1000 Words About Images
The images you see in our search results come from publishers of all sizes — bloggers, media outlets, stock photo sites — who have embedded these images in their HTML pages. Google can index image types formatted as BMP, GIF, JPEG, PNG and WebP, as well a
Even more Top Search Queries data
We recently updated the Top Search Queries data to take into account the average top position, we enabled programmatic download and we made sure you could still get all the queries that drive traffic to your site.
Google Analytics Debugging
The biggest problems we find stem from configuring multiple trackers – often because some third-party script (for user surveys, etc.) is trying to track their usage, but their trackers conflict with your own.
Stories of Analytics - Joe Megibow, Part I
Joe Megibow, VP and General Manager, Expedia, tells the story of his career, and demonstrates six important lessons that he learned based on his experiences in the analytics business.
Analytics Tribulations Of An SEO
Sneaky SEOs have been airing the idea for years that SEO work is finished when they bring non-paid traffic at the door of your site without considering if it converts and by how much.