7 Tips For Writing Great Tweets
What does a good Tweet looks like? You know you should be on Twitter and tweeting, but do you really know what makes a good one? Here are some pointers to help you know exactly what to include in your Tweets to gain maximum exposure to make you a social media king.
Seven Tips to Writing Great Tweets
- Use the right Hashtags – Don’t use obscure hashtags no one is searching for. It’s like choosing a keyword. You can #bestsalesresultsinthepacificnorthwestjuly2016 if you really want, just don’t expect anyone to search for it. Hashtagify is a great tool that helps people determine what hashtags will help them gain the maximum exposure.
- Use Hashtags conservatively – It’s great to know that you shouldn’t fill your Tweet with a majority of hashtags, but it’s better to know how many hashtags you should use. The magic number is usually no more than three, or four, per Tweet.
- Don’t Write generic Hashtags – Sometimes, a single word hashtag such as #Prince, will trend on Twitter. It’s ok to use a single word hashtag when it’s trending, but otherwise, a single word hashtag can apply to several topics. This can cause your Tweet to get lost in the mass of messages using that hashtag, or caught up in something you didn’t intend it to.
- Include a Call to Action (CTA) – While an effective CTA in a Tweet usually isn’t the same as it would be on a landing page, the goal is to make someone take action. That action may be to follow you, to respond to your Tweet, or to click on a link. Don’t forget to include a CTA.
- Include an enticing title or message – Everyone wants to know something others don’t. Writing a title or message suggesting to a person you are giving them the key to unlocking hidden treasure (even if anyone with a WiFi connection can access it) will result in more engagement.
- Write it in a standard order – The best way to write tweets is to write the message first, then the link (if one is appropriate), and then hashtags. Since a Tweet is 140 characters or less, if there is a word in the title you want to use as a hashtag, it is okay to do so.
- Uses URL shorteners – We suggest not using t.co links (Twitter’s ULR Shortener). They are usually slow, and that takes away from the user’s experience, but others are available. If you’re worried about SEO, Google can read that it’s a link to your site, and they care much more about people clicking that link to your site than they do that the name of your website is spelled out.
So, now you’ve seen our seven tips on how to write great Tweets, and our seven tips on what to avoid, you should be a Twitter expert!
How can we help?
How often do your, or does your company tweet? Do you have time to focus on writing great tweets? We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.
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