Simplify Your Campaigns
With social networks like Facebook, Twitter and Google+ being the backbone of much of today’s online marketing, we thought a few social media management tips would be helpful. These tips are meant to simplify daily tasks and streamline process for a more productive campaign. Here are three tips that we know will make your life easier.
1. Helpful Tools
One of the first things to do is condense all of your accounts onto a single platform where they can be easily managed. This allows you to see what’s going on at all times, and you can take much of the stress out of running your social media campaign. HootSuite is perhaps the most widely used tool and can accomplish multiple tasks to save you time. For example, you can auto-schedule posts so you can reach the maximum amount of followers. You can monitor incoming messages and conversations from one location and take advantage of analytics to improve your ROI. This list from Entrepreneur highlights some other tools worth checking out.
2. Content Roadmap
Organization is another critical part of successful social media marketing. That’s why it’s advantageous to create a content roadmap or editorial calendar to organize your ideas, accounts, posts, etc. Typically, you will want to use an Excel or Google Drive spreadsheet (if you prefer a cloud-based platform). You can customize it to meet your specific needs; this is perfect when there are multiple team members working on a project. Using a content roadmap should keep your campaign on track and you’re more likely to get tasks done on time for maximum productivity. If you have team members working remotely from different locations, cloud-based Google Drive is ideal because all changes will be updated in real time. That way everyone can stay on the same page and needless mistakes can be avoided.
3. Social Media Management Tips for Handling Notifications
When engaging your audience through various networks, being prompt in your responses is crucial. Most people expect a response within 24 hours; waiting any longer can hurt your relationships. That’s why it’s important to set your notifications accordingly. With most platforms, you can set it so you are notified via email every time you get a comment or message. Some even allow you to get notifications via text for highly important messages. Be sure to visit the “settings” section of each social media account and customize it so it fits your needs. You may even want to create a separate email or email group (that notifies your Social Media team) that’s solely for this purpose. By using these social media management tips, you can waste less time and improve collaboration. The end result should be more followers, more social shares and increased customer acquisition.
What social media management tip would you add?
How can we help?
Trying to figure out to engage your audience via social media? Need help setting up HootSuite for SoMe management?
We are the spectrum group online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.