3 Google Tools for Small Business

Updated November 22, 2021

Reading Time: 2 minutes

Free to Entrepreneurs

As a small business owner, you’re likely already familiar with popular Google tools like Google Analytics. But did you know that Google has a whole host of other web marketing tools that are beneficial for small businesses and entrepreneurs? Here are cool tools that you may not have known existed.

Google Tools to Consider

#1: Google Think Insights

Google Think Insights is an especially useful tool for entrepreneurs and industry professionals. Check out special cases studies, findings and tips for how to grow your business. In true Google fashion, many of the most useful case studies involve how to maximize the impact of your business’s web presence. There’s an especially beneficial guide on how to make your website work across multiple platforms. It includes a white paper dedicated to the principles of mobile site design and a case studies ranging from how Beyond the Rack doubled its mobile conversion rates to how Huffington Post boosted mobile visitors by 37% following a site redesign. There are a lot of valuable lessons in these guides to apply to your business. Best of all? These lessons are all free!

#2: Google Full Value of Mobile

Just how valuable is a mobile website to your business? Google’s “Full Value of Mobile” site is a fun, easy-to-use tool for tracking the value of mobile for your business. Use the tool’s step-by-step calculator for determining how many of your in-store sales began with mobile. Next, calculate how mobile drives value through phone calls (e.g., how many phone orders originate from mobile ads and what these orders are worth to your business).

Not trying to drive calls? Then use the tool to calculate the value of app downloads that is coming from your mobile search ads and what these downloads mean to your business. You can also calculate the value of cross-device purchases as well as mobile site purchases.

#3: Google My Business

It’s the best of all Google tools, now all in one convenient dashboard. From staying on top of reviews to tracking analytic insights for your business, Google My Business brings together all of the different ways Google can help your business into one place. This Google tool recently replaced Places. Edit your business information on Google, share updates with customers, and manage your online reputation by staying on top of reviews. Have multiple business locations? Use Google’s “bulk location management tool” to stay on top of multiple locations from one place.

There are many Google tools available for small biz. What’s your favorite?

photo credit top: Daniel Dionne
photo credit body: Bram Van Damme