Last Updated on August 1, 2020
In The Moment
Coming into 2017 social media marketing is here to stay. It’s important to educate yourself on current trends and social media platforms. That’s where your customers are spending more and more of their time. Even LinkedIn, the most boring of social networks has almost 500 million users. So if you’re not on keeping up with social, you’re missing out. Let’s explore a few of the most common social media platforms used for digital marketing: Snapchat, Facebook, and Twitter.Ready to Talk?
Mobile Apps Teach Us to be Present
According to Forbes, Snapchat has already pushed the social marketing envelope forward. It’s helped bring back a more “instant” way of communicating, leading to more in-the-moment and live content. It has facilitated more mobile-centric app developments and, for better or for worse, they have introduced vertical videos into the mainstream. As well as those awful dog filters… Additional products from Snapchat are also planned to be developed regarding message exchanges and the way the consumer can view the product from a first-person perspective. The competition is also getting in on the act with Instagram currently pushing their similar video product and Whatsapp launching their own photo sharing option. All of these apps make it easier for digital marketers to give a first hand, authentic, experience to the consumer, taking away some of the polish of Instagram or Facebook.
Facebooking the Future
Any user of Facebook can see how it has evolved over the years and It’s inevitable that in 2017 that will continue for users and for businesses. Specifically looking at Facebook advertising, it seems that changes will continue to shape the future of only advertising.
Facebook’s CFO, David Wehner, stated that “We continue to expect that ad load will play a less significant factor driving revenue growth after mid-2017,” so; coming up with new options, ad locations, or other ideas for businesses to reach their consumers should, logically, be their focus if they want to bring in more money.
The plan to push boundaries of technology make Facebook more immersive will be beneficial for each business when it comes to reaching their consumers. A few things have already launched in Facebook towards the end of 2016 that have already been a step forward in the social marketing world. These things include: Monetized video (FacebookLive), Call-to-action buttons for business pages, marketplace launch, and workplace launch. With these being new, we can expect to see these features mature over the coming year.
Twitter is another social media network that isn’t sitting back. Twitter for Business have recently spoken about four new trends they expect to see in social marketing in 2017. For Twitter, this year is about the focus on customer experience. The usual banner ads, sponsorships, rich media and video ads will continue to strive throughout the year, however, Twitter intends to create Analytics 2.0. This will help marketers tie business objectives back to profit, revenue, customer retention, and satisfaction, giving as clear ROI as they can.
This should make measuring your business more significant and manageable. There will be better and more video content available to express the reality of your business and what it has to offer. As Twitter states — “expect virtual and augmented reality to take us into the future. Brands that fail to incorporate visuals and videos will be left by the wayside.”
How to Keep Up with 2017 Social Marketing Trends
Are you keeping up with 2017 Social Marketing trends? Here are some ways that we keep up with social marketing trends. You can:
- Create a popular hashtag stream on Twitter, as well as create a list of influencers in your industry. This will collect any tweets on hashtags you have added. For example #socialmedianews
- Create Google Alerts from some influencers, so you get mailed if people like Neil Patel or Seth Godin post a new blog. Even things as simple as exploring Instagram’s’ ‘Explore’ tag to browse more up to date content and get inspiration can be important for your Business. If you’re not a fan of Google Alerts, try other apps like Feedly to curate articles on topics most relevant for your business.
- Always stay educated and up to date with blogs, alerts, and research to stay in tune with what there is to offer for both your business and the consumer. Some great blogs and resources for you to stay current on social marketing include Hootsuite, CoSchedule, and Forbes.
What do you think are 2017’s social marketing trends?