And Other Shake Ups
There were three Google unnamed updates in 2013. We blogged about the one in August that flew under the radar. Moz reported two more Google unnamed updates in November and December. We thought they were noteworthy for a 2013 recap. While we’re at it, we’ll weigh in on the Authorship Shake-Up that also occurred in December.
Google Unnamed Updates: November & December
Both Moz and Search Engine Roundtable registered a blip in unusual activity on November 14th (or so) — namely a report of widespread DNS errors in Google Webmaster Tools. Predictably Google was mum about any algorithm changes. It happened again mid December. MozCast registered a rise in PMDs (Partial-Match Domains). Yet the pattern was unclear, and SEOs were left scratching their heads.
We’ve been urging folks who are serious about creating quality content on their website and blog to claim authorship. With any new SEO tactic, there are those who try to abuse it. Sigh.
Google squashed authorship for ~15% of authorship mark-up. For those wondering what the fuss is about… authorship provided rich snippets for search results. It provided an edge to creators who regularly publish quality content. While authorship may not provide a huge advantage, we still recommend linking writers to domains. Those who use this technique along with other White Hat SEO tactics will be rewarded with visibility. Our advice? Follow quality guidelines that respect the human searcher.
Are you aware of any other Google unnamed updates in 2013?
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