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Business Trends & Peaks
Consistent blogging pays off. We’ve noticed a definite uptick in our inbound leads. We also got confirmation via a report from WordPress. Jetpack (a cool plugin with lots of features) sent us a 2013 Blogging Annual Report. If your website or blog is on WordPress, you too can see a recap of the best performing pages. We’ll share a few of our best blogging statistics as well as share information as to why blogging should be on your 2014 marketing list.
Sold Out Performances
We appreciate WordPress’ sense of humor. They compared our blog post views to filling up the Sydney Opera House. There are 2,700 seats in the iconic theater. Using this analogy, we had four sold-out performances… over 12,000 people coming to our blog last year.
Growing Our Archives
Our 2013 blogging goal was to publish at least three times a week. I’m happy to say that we were 99.9% consistent with that goal. We published 150+ new posts, growing our blogging archive to 291. Actually, we think WordPress is a little off… we celebrated our 300th post in early November. That’s ok WordPress, these blogging statistics are close enough.
Why is blogging so important? For an online marketing agency, we need to walk our talk. We advise our clients to commit to a publishing schedule and stick to it as best as they can. Secondly, publishing quality content is a way to build online visibility (also known as Search Engine ranking). Organic SEO currency is fresh content in the form of new web pages or blog posts.
A Few of Our Top Stats
Interestingly, December 5th was the busiest day of the year for our blog. Looking back to the calendar it seemed like an ordinary Thursday. Yet we had 133 views, with Website Speed Affect Conversions getting the most attention.
Our visitors came mostly from the U.S. (no surprise) followed by India and the U.K. They found us by searching a bunch of keywords, including: online sales and marketing, marketing audit online, etc.
Ok, enough about us. Let’s getting to some relevant blogging statistics for U.S. businesses.
National Blogging Statistics
We promised some national blogging statistics for 2013. Well, according to Yahoo Small Business:
- 81% of U.S. online consumers trust information and advice from blogs.
- 61% of U.S. online consumers have made a purchase as a result of a blog’s recommendation.
- Companies that blog get 97% more inbound links.
- HubSpot reported that 92% of businesses who blog multiple times a day acquired customers from their blog.
- 21 – 35 years olds comprise 53.3% of the total blogging population.
- Small businesses that blog achieve 126% more lead growth compared to those that do not blog.
Curious about your own blogging statistics? Make sure that Jetpack is properly configured. Does this s sound like Greek to you? No problem, just give us a call. We’ll help you sort it out.
In 2014 our goal is to have more sold-out performances. What’s your goal?
How can we help?
Are you struggling with creating quality content? Don’t have the time or bandwidth to publish regularly to boost SEO rankings?
We are the spectrum group, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss how to leverage customer testimonials.