Let’s face it, everyone who’s anyone is online now. It’s a crowded marketplace and an effective website must cut through the clutter. Beautiful website design combined with an intuitive user experience get attention and traction from those who are looking for your services online.
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Do any of these issues sound familiar?
Online brand doesn’t match offline brand — You know that a consistent look is necessary to build brand recognition, yet your traditional marketing materials don’t translate well virtually. We know how to deliver great website design, building your visual assets so they work on paper as well as the World Wide Web and everything in between.
Great information but no engagement — Being online also requires two-sided conversations with your potential clients. Studies show the more interaction you have on a site, the greater the trust. First a website must establish your business as an industry leader, then your content will woo them to learn more.
Navigation that’s not customer-centric — You’re an expert about your business, but may be out-of-touch with how visitors scan your site. We help you sort out your website design, it’s primary navigation, call-action graphics, landing pages and shopping carts so you accelerate lead generation and click-through sales.
the spectrum group delivers…
- Market & Brand Analysis that provides the foundation for all your marketing strategies. By researching your target market for specific pain points and triggers and tapping into current success stories, we apply those secrets to make your business indispensable and a market leader by generating compelling content driving traffic into your sales funnel.
- Visitor Analytics that feed critical information needed for strategic fine-tuning. We collect the data points to drive inbound marketing processes that convert looky-loos into buying customers. If you’ve already set up analytics, we audit your configured settings to ensure accurate data collection. You also receive an easy-to-use report and action plan so your team has what it needs to make informed decisions regarding operations and revenue generation activities.
- Search Engine Optimization (SEO) to capture more organic traffic. 75% of Internet users never go past the first page of search results. We go beyond keyword research, and optimize your content based upon relevancy and your target market.
- eCommerce Optimization to avoid leaving money on the table. You successfully driven traffic to your site, but these visitors still don’t buy. We figure out why, and then make the necessary changes to improve your conversion rate. By expertly using the tools you’ve already have, you increase revenue without increasing costs.
- Effective Pay-Per-Click Campaigns to generate revenue from your ideal target market. Once your site is SEO optimized, you want to play a bigger game. Pay-per-click campaigns is one way to attract prospects who are seeking what you offer. We make sure you spend your marketing dollars in the right place, at the right time, at the right price.
Our Promise to You
- A Comprehensive Viewpoint – Evaluate your online presence, including eCommerce, SEO, and Social Media to create an in-depth analysis.
- Strategic Intelligence - Provide the key data points that are the basis for strategic decision making, with emphasis in revenue performance and metrics.
- Easy-to-Follow Roadmaps – Develop SEO and SoMe a guide complete with action items and corresponding time-lines either you can implement independently or with our expert guidance.
- Ongoing Management – Tracking of all your online assets including analytics, search engine optimization, social media, content, and search engine marketing.
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