All the essential online marketing agency services you need under one roof. We cover the gamut from Web design and support, marketing strategy and content generation, to Web analytics and SEO maintenance. With the spectrum group you get found by your best prospects and convert them into paying customers because we create effective inbound marketing processes that are dynamic and sustainable. Bottom line, we leverage your brand and online presence to drive business and increase profitability.
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Turning Visitors into Clients Requires An Integrated Approach
In our experience, organizations that do not use an integrated approach to their online presence encounter the following pitfalls:
Website design without the “Wow” factor — First impressions count and if you don’t grab your audience’s attention in 3 seconds or less you’ve wasted a golden opportunity. Creating a site that tempts your prospects to stay long enough to see your value proposition. As your online marketing agency we blend beautiful design with a seamless user experience.
Lackluster content that doesn’t drive click-thru interest — You’ve created content you think your prospects are looking for, yet your call to action strategies don’t generate the click thru rate (CTR) needed. Generating content that’s useful to your audience is a must-have in today’s world. Done right over time, not only do you get crystal clear on what your prospects want to know, it also builds brand recognition and equity that positions your business as a thought leader and expert.
Strong web traffic, but unsatisfactory conversion rates — Through pay-per-click campaigns and organic keyword searches, you successfully generate leads to your site, but actual sales are low. Common practice is to increase the PPC campaign expense rather than improving the overall user experience and sales conversion efficiency, leading to escalating costs with little or no return on investment.
Good initial search ranking, yet it’s not sustainable — Using a one-shot or “black hat” Search Engine Optimization approach may get short-term results, but with significant risks to being banned by search engines. You may dominate the search results for specific keywords, but ranking begins to sag quickly because your site’s content is not created with actual search engine users in mind, and results in poor click-through results.
Web Analytics data collection, but no strategic information — The analytic tools have been activated, but the data is incomplete or lacks the proper interpretation necessary to drive meaningful site improvements. In either case, the data gathered is useless and your management team is flying blind. We believe that a strategic partner should guide you with key insights and measurable outcomes. That’s the benefit of an online marketing agency helping each step of the way.
Our Promise to You
- A Comprehensive Viewpoint – Evaluate your online presence, including eCommerce, SEO, and Social Media to create an in-depth analysis.
- Strategic Intelligence - Provide the key data points that are the basis for strategic decision making, with emphasis in revenue performance and metrics.
- Easy-to-Follow Roadmaps – Develop SEO and SoMe a guide complete with action items and corresponding time-lines either you can implement independently or with our expert guidance.
- Ongoing Management – Tracking of all your online assets including analytics, search engine optimization, social media, content, and search engine marketing.
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