Defending Your Website Following Google’s quality guidelines is not enough… you also have to watch out for Negative SEO. In this post I’ll explain what it is and what you need to do in order to protect your website and make sure you have a healthy link profile. Click for a free 30-minute consultation » […]
A lot of writing on SEO speaks about SEO tactics. Talking about how to improve your CTR or get more social shares is very common, but the strategy of how to get that to happen is not. In this post we will discuss the 5 questions you need to ask to help you build a robust SEO strategy.
An Advanced SEO Concept The issue of keyword cannibalization isn’t talked about much. No, it’s not another TV series starring Hannibal Lecter. It’s a technically advanced SEO concept, and I suspect it will become a more mainstream topic very soon. Why? Because our buddy, Joost de Valk, developer of an awesome WordPress plugin — WordPress SEO by […]
Links have long been the bread and butter of SEO, with content taking a back seat in SEO ranking importance. But as Google have increased the importance and sophistication of AI in their algorithm content’s significance has been steadily growing.
SEO Friendly Creating Content SEO writing is fundamental to building a website’s ranking with the various search engines like Google, Yahoo, and Bing. In general, writing for SEO is a complex and iterative process. By publishing relevant content, consistently over time, you build your business’ online visibility. If you’re new to SEO writing or just want […]
SEO is constantly evolving and there are few parts of SEO as important as link building. If you’re building links in the right way they can provide a solid SEO foundation from which you can increase your website traffic.
A good link profile helps to establish your authority online, giving the SEO crawlers enough content to prove confirm your legitimacy, as well as helping out your readers. Inbound links are slightly different, but again if you are building solid relationships and creating quality content you should start to build a high authority domain.
AMP is a project that is intended to streamline web pages for mobile use. In practice, it means that web pages will load faster on phones and devices. Is Google taking over… yet again?
If you want to improve your organic SEO you need to have a plan to improve your ranking. Building a Keyword Map is a great way to do that. A keyword map is a document that helps you see the keywords you want to rank for next to your website. So you can see which keywords need more content and which content is not mentioning any keywords.
Google’s recent decision to shift from desktop-only indexing to determine organic SERP placement to a split index that evaluates both the desktop and the mobile version of websites is the end of an era — a big opportunity for organizations who are on top of their SEO. Not only that, but Google will actually prioritize mobile search over desktop, meaning pages that were built several years ago when mobile browsing was in its early stages may be incorrectly indexed for the future. Mobile responsive themes are considered to be a minimum requirement for the future. However, there are plenty of nuances you need to keep in mind or you’ll risk losing valuable search results placements on Google.
Ingredients for Organic SEO Safeguarding your SEO equity is one part of the online marketing equation. Typically we’re asked by clients who are building new sites: “how can we displace older, established websites in organic search?” The other side of the coin is: “how do I retain my SEO equity in a marketplace where newer […]