AMP is a project that is intended to streamline web pages for mobile use. In practice, it means that web pages will load faster on phones and devices. Is Google taking over… yet again?
If you want to improve your organic SEO you need to have a plan to improve your ranking. Building a Keyword Map is a great way to do that. A keyword map is a document that helps you see the keywords you want to rank for next to your website. So you can see which keywords need more content and which content is not mentioning any keywords.
Google’s recent decision to shift from desktop-only indexing to determine organic SERP placement to a split index that evaluates both the desktop and the mobile version of websites is the end of an era — a big opportunity for organizations who are on top of their SEO. Not only that, but Google will actually prioritize mobile search over desktop, meaning pages that were built several years ago when mobile browsing was in its early stages may be incorrectly indexed for the future. Mobile responsive themes are considered to be a minimum requirement for the future. However, there are plenty of nuances you need to keep in mind or you’ll risk losing valuable search results placements on Google.
Ingredients for Organic SEO Safeguarding your SEO equity is one part of the online marketing equation. Typically we’re asked by clients who are building new sites: “how can we displace older, established websites in organic search?” The other side of the coin is: “how do I retain my SEO equity in a marketplace where newer […]
Are You Following the Rules? When I explain White Hat SEO in a presentation, most prospects nod and agree with the theory of playing within the search engine optimization rules. Until the discussion turns toward results. Can you guarantee that I’ll be on page one for most of my keywords? How long will it take […]
There’s No Easy Way Out When Google hits you with a manual penalty, you can expect lost organic search rankings. Your website traffic naturally becomes impacted by the lack of SEO visibility. Then, the dominoes start to fall… web conversions drop, new sales leads dry up, and revenue suffers. In my experience, there are no […]
Sales is a difficult job role to have. You get more doors slammed in your face than you get held open. If you’re trying to build links for your company then you’re working in a sales role in all but name. So, how do you do that effectively, choosing the right sites to host your links, without coming across as an overly pushy sales person and burning bridges?
Link Building is a fundamental part of how we carry out SEO. White hat SEO relies on, amongst other things, having good quality links on relevant websites. But after a few months of dedicated work, you might think that you’ve exhausted all your options for link building tactics.
White Hat SEO starts with paying attention to every detail, especially in a competitive landscape. That includes knowing your website hosting server neighbors. When looking to invest in real estate, you’re likely to seek a neighborhood where folks are nice, schools are of high caliber, and the streets are maintained and clean. Well, your server real […]
YouTube is incredibly popular. You probably use it to look at movie trailers or to check out that new Justin Beiber video. But did you know that YouTube is the world’s second biggest search engine behind Google? In fact, Google has over a billion users and provides all sorts of information on almost every topic you can think of. So, are you creating video content that YouTube will rank?